B&W Thailand Net Revenue Management, Category Management & SCM Manager

Main Responsibilities:

• Pack and Price Analysis: Lead the development of differentiated strategies by channel and customer using EPOS and shopper panel data. Identify and drive pack and price initiatives, ensuring end-to-end solution development.
• Price Promotion Strategy: Adapt and apply standard methodologies for price promotions in line with category and brand JBD (Jobs to be Done) tailored to local requirements. Integrate 4C interpretation (Customer, Cost, Convenience, Communication) to align category and brand strategies with pricing and promotion strategies, providing actionable recommendations.
• Promotion Deployment: Develop and execute promotion plans within the trade investment budget to maximize sales and profits. Analyze promotions to provide sound business recommendations that create win-win scenarios for both the company and customers, focusing on short to medium-term gains.
• Price Index Monitoring: Track and monitor price index metrics (API, CPI, SPI) against promotional guidelines and actions.
• Insight Communication: Share insights and recommendations with CCBT (Cross-Country Business Team) and CD (Customer Development) to enhance trade-spending efficiency across functional projects within specific categories.
• Mix Optimization: Optimize channel, segment, brand, and pack size mixes to improve competitive positioning and margins. Collaborate on mix management both internally and externally.
• Cross-Functional Collaboration: Work effectively with multiple teams and functions, including Customer Development, Marketing Demand Creation, Supply Chain, and Finance.
• Data-Driven Decision Making: Utilize insights and data from various sources (e.g., Nielsen 1Q, EPOS) to create action plans that drive business growth and category success. Manage UAT and data maintenance across multiple systems. Lead the 'Promo Group.'
• Market Share Projection: Project market share based on activities and plans for each channel and account.

Candidate Criteria:

Experience & Qualification

• Bachelor's or Master's degree in a related field.
• Minimum of 5 years in trade marketing, category analysis, and FMCG environments.
• Experience in the beauty industry, companies, or channels is a plus.
• Candidates with a background in market research are also encouraged to apply.
• Strong ability to analyze large datasets.
• Excellent command of both English and Thai.
• Proficient in presentation and negotiation skills.

Skills:

• Category Growth Management.
• Channels; Digital Commerce, Design 4 Channel, Supers & Hypers, Proximity, Out of Home, Value Channel, Convenience, Health & Beauty.
• Digital Commerce; Omnichannel, Quick Commerce.
• Commercial Strategy; TPM, TTI, NRM, Business Acumen.
• Data Literacy.
• Execution Excellence; Shopper Marketing, Design 4 Channel.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors.
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.