Home Care TH Breeze Marketing Lead

Main Responsibilities

• Development of annual brand plans & budget to achieve targets

• Leads the development of local initiatives and deployment of Global innovation funnel.

• Ensure brand purpose is locally embedded and activated for each brand.

• Plan and execute efficient brand investment plan

• Lead social first strategy & deployment. Overseeing digital / precision marketing and data strategies for the business.

• Lead a team of brand support managers—mentoring, coaching, and developing them to deliver both business targets and next generation leadership

• Manage the creative and media agencies to deliver great marketing mixes in the market.

Candidate Criteria

Experience & Qualification

• 5+ years of marketing experience, preferably with cross-functional work experience &working with multi channels (Hyper super/convenient/ General trade/D comm)

• Strong combination of mix development & execution experience

• Proven experience in developing and implementing effective and integrated Brand Marketing Plans

• Experience in digital first marketing

• Proven project and budget management experience

• Strong communication and interpersonal skill to influence stakeholders (global and senior management)

Skill

• Project management: ability to lead the end-to-end innovation projects 

• P&L management: brand custodian and responsible for total portfolio

• Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.

• Marketing mix creation: experience in creating communication mixes from scratch

• Can translate consumer insights into strategy and action that will generate business impact.

• Strong local media knowledge including latest trends on digital marketing

• Ability to work in a fast paced, trend-based category

• Ability to lead a small team

• Leadership of the Future – with a style appropriate to a networked and agile organisation

• Strategic thinking & influencing (building “big relationships”)

• Preferably fluent in Thai Language

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• You are an inclusive motivator of people. Your teamdeliver with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.Inspires powerful teamwork and collaboration, connecting people for better results.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.