Home Care TH Senior Brand Manager

Job Title: Home Care TH Senior Brand Manager
Location: Thailand

Main Responsibilities

• Leads the development of the Brand Marketing Plan.

• Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.

• Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.

• Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.

• Responsible for brand P&L to help drive growth & profitability of the brand.

• Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.

• Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.

• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

Candidate Criteria

Experience & Qualification

• 3-5 years' experience in brand/product management/marketing (FMCG)

• Strong presentation, communication & project management skill

• Ability to work independently and as part of a team in a fast-paced environment

• Knowledge on communication development, media planning process, public relations & e-commerce

• Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development

• Experience in managing relationships with a variety of stakeholders – both internal and external partners

• Experience in leading an internal cross functional task force and working with external agencies

• An excellent English language communicator with senior stakeholders and peers (conversational and presentational). Fluent in Thai language

• Knowledge on Home Care products & social first marketing will be added advantage

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