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Senior CMI Manager - Personal Care Insights Hub

ID de la oferta:
R-70574
Category:
Marketing
Location:
Mumbai, Maharashtra
Fecha de publicación:
07/02/2025
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Job profile: Senior CMI Manager - Personal Care Insights Hub

Function: Personal Care, CMI

Work Location: Mumbai HO

About the Role

Are you a strategic thinker who thrives on solving complex problems and shaping the future of brands? Join Unilever’s Personal Care (PC) Insights Hub – a high-impact, cross-category team designed to unlock growth through deep consumer understanding and strategic forward-thinking insights.

This is a unique opportunity to work at the intersection of strategy, research, and innovation, influencing the direction of Unilever’s Personal Care business globally. You’ll lead a small, agile team and collaborate with senior stakeholders to answer the big “why” questions that drive key strategic priorities and PC-wide meta learnings.

What You’ll Do

  • Lead Strategic Insight Work: Go beyond traditional research. Dive deep into consumer behavior, cultural trends, and market signals to shape strategic direction across categories.
  • Cross-Category Collaboration: Work with global BG and BU CMI teams across Skin Cleansing, Deodorants, and Oral Care – identifying meta-learnings and unlocking growth opportunities that transcend individual brands.
  • Drive High-Visibility Projects: Partner with senior leaders to answer critical business questions – from decoding target audience preferences to evaluating the impact of global brand collaborations.
  • Lead Pan-PC Strategic Initiatives: Take the lead on building deeper understanding across Personal Care through meta-analysis on UBS, idea testing, communication (TV & Digital), Instacept, and packaging across geographies. This includes not just reviewing past results but digging deeper into consumer preferences and trends to guide the business forward.
  • Coach and Lead: Manage and mentor two direct reports, fostering a culture of curiosity, experimentation, and excellence.
  • Synthesize and Storytell: Connect the dots across multiple data sources – from traditional research to new agile social-first tools – and craft compelling narratives that influence decision-making at the highest levels.

Why This Role Stands Out

  • Strategic Focus: This is not a brand-facing or executional role. It’s about shaping the future of Personal Care through insight-led strategy.
  • High Visibility: Work directly on briefs from the Head of CMI  – your insights will influence top-level decisions.
  • Global Scope: Influence Personal Care strategy across geographies, not just within a single market or brand.
  • Collaborative Impact: Partner with cross-functional teams in strategy, marketing, and analytics to drive holistic business growth.

What You’ll Need to Succeed

  • At least 12+ years of experience in Insights & Research, with a strong strategic orientation.
  • Proven ability to lead teams and manage stakeholders externally and across functions and geographies.
  • A growth mindset – curious, experimental, and impact-driven.
  • Strong analytical and storytelling skills – able to turn complex data into clear, actionable insights.
  • Experience with both traditional and modern research tools, including social-first and agile methodologies.

Who You’ll Work With

  • Your Team: Two direct reports who you’ll coach and develop.
  • Your Stakeholders: BG and BU CMI teams, cross-functional partners (strategy, marketing, analytics), external partners and senior leadership team.
  • Your Community: A global network of insight professionals passionate about driving impact through consumer understanding.
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