CMO, Home Care North America

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion, and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

BACKGROUNG & JOB PURPOSE
For over thirty years, Seventh Generation has been on a mission to transform the world into a healthy, sustainable, and equitable place for the next seven generations—and beyond. At Seventh Generation we are committed to providing effective, safe, bio-based products that are good for the planet and for your family. As a proud founding B Corp and partner of the Safer Choice program, we hold safer for you, safer for the planet products and ingredients as table stakes.

Seventh Generation accounts for over 90% of the North American Home Care Business and is exceeding growth expectations, aiming to become a €500M business and double its reach by 2030. We seek an experienced Chief Marketing Officer to oversee marketing for Home Care North America, including Seventh Generation, The Laundress and Unilever International.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
This role provides an incredible opportunity for a seasoned and strong point-of-view Marketer to drive a multi-year business growth strategy through the leadership of both the innovation and demand creation teams. As the CMO for Home Care North America, you will be responsible for future brand growth strategy, innovation plans, as well as in-year marketing led demand creation for the US – Seventh Generation & The Laundress. This role reports directly to the General Manager, Home Care North America.


BIG DELIVERABLES:

• Deliver a bold consumer centric & innovative marketing strategy that recruits new users, delivers breakout growth, expands the mission and drives market share gain(s), with an integrated approach to build brand and mission love.
• Deeply understand consumer insights & behavior, data, and the competitive landscape to be able to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
• Manage the P&L and build a well-thought-out budget. Adapt and optimize in support of profit targets and ROI, with constant optimization.
• Understand the media landscape and think forward for future media models that can enable a competitive advantage for Seventh Generation and Home Care North America.
• Lead and oversee all functions and team members within Marketing, ensuring teams collaborate effectively in support of flawless and integrated execution. Mentor and develop team members.
• Partner and work together with Customer Development & Ecommerce teams to ensure Marketing and Brand vision is executed cohesively across channels, content and touchpoints.
• Partner with R&D and CMI to develop product innovation and a strategic product plan based on consumer insights, market trends, competitive landscape, assortment gaps and new category opportunities.
• Collaborate with and lead agencies and partners to provide comprehensive marketing expertise, thought leadership, and actionable recommendations across the entirety of the consumer journey and marketing funnel.
• Liaise with key stakeholders and leaders to learn, share best practices and the ability to work successfully in a matrix organization, build and collaborate.
• Build a play to win culture within the Home Care North America marketing team – one where team members grow, perform, are motivated and thrive. Dare and have the courage to lead with confidence for impact.
• As a member of the Leadership Team, contribute to the overall Seventh Generation and Home Care NA business planning, culture, mission and decision making.

EXPERIENCE & QUALIFICATIONS

• 7-10 years of marketing experience with increasing responsibility in innovation and demand creation.
• A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
• Superior leadership, passion for high performance, and desire to be a talent catalyst. Track record of being an active participant in the culture and mission.
• Previous leadership of social-first teams and marketing strategies
• Experience leading impactful content creation across internal and agency teams to develop impactful brand communication, connecting the brand to culture, driving earned reach and improved ROI.
• Expert analytical and quantitative skills. Must have the ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans.
• Senior leadership and influence across functional reporting lines and galvanizing teams across functions to deliver innovation and brand strategies

Mindset and Behaviors:

• Passion for challengers and culturally relevant brands
• Ability to radically innovate while practically navigating a multi-stakeholder and matrixed organization
• Outcome-oriented with a bias for impact with speed
• Ability to represent a brand authentically
• Ability to join dots to create a holistic strategy across functions, activities, and workstreams
• Ability to both influence up for impact while rolling up your sleeves and co-creating, working and teaching a team – this role has 5 people direct reports into Brand, with many more x-functional partners looking to the Head of Brand for leadership.
• Drive accountability, both personally and across teams, in a way that inspires and creates excitement
• Ability to be based in Vermont, with travel up to 25%

WHAT WE CAN OFFER YOU
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

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If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.