ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
The mission of Seventh Generation is to inspire a consumer revolution that nurtures the health of the next Seventh Generations. By establishing a talent powerhouse that brings our principles, practices, and partnerships to life we will build the most trusted brand in the industry.
Five strong values are at the heart of SVG:
1. Care Wholeheartedly. We have big hearts: they are full of our love for the planet, our consumers, our people, our partners, our products, and our brand.
2. Collaborate Deliberately. It takes a village right? Together we can achieve things that we could never have done by ourselves. Not to mention it’s a lot less lonely.
3. Nurture Nature. Nature got it right. We know it. That’s why we aspire to design products from plants not petroleum, from fields not factories.
4. Innovate Disruptively. If you always do what you have done you will always get what you always got. We think innovation and creativity can change the world.
5. Be a Trusted Brand. Can a company be a friend? We like to think so. We love our consumers and we hope they love and trust us.
JOB PURPOSE
The Senior Assistant Brand Manager, Total Brand Activation role reports to the Home & Hygiene Sr. Brand Manager and supports Total Seventh Generation brand activation activities. This includes leading monthly and quarterly point-of-sales performance reporting and leading in-market brand activations. In this role, the Senior Assistant Brand Manager will work with the rest of the Brand Team, as well as key stakeholders in Shopper Marketing, Unilever Consumer Promos team, dComm, Brand Development, CS&P, and key external agencies. This person will act as a project leader on Total Brand projects, taking projects from strategy to execution.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Consumption Analysis - lead monthly & quarterly consumption reporting across all categories and serve as team lead for ad-hoc reporting requests. Surface risks & opportunities based on point-of-sales insights
- Consumer Promo & Shopper Marketing Liaison – Lead all CP activities including couponing tentpoles (Earth Month and Back to School) and innovation support programming
- Lead annual Key Visual, In-store Visuals, and Ratings & Review processes
- Maintain Claims Dossiers outlining guidance on key claims and guardrails for the rest of the marketing team
- Support the Brand Marketing Planning (BMP) and Integrated Business Planning (IBP) processes, including conducting 6Ps analyses, inputting into Jobs To Be Done (JTBDs), and Brand Engagement Briefs.
- Coordinate with any external resources as needed (agencies, freelance, partnerships, etc)
- Support additional cross-category efforts as-needed (for example, channel expansion efforts, cross-category renovation projects, etc.)
KEY RELATIONSHIPS & TEAMS:
- Seventh Generation Marketing Team (E2E Category ABMs, Shopper Marketing, dComm, Brand Development)
- Unilever Consumer Promo team
- CS&P
- External partners (Ratings & Reviews, Couponing Vendors, etc.)
WHAT WILL YOU NEED TO SUCCCEED
Experiences & Qualifications
- 3-5 years of brand management experience in consumer-packaged goods setting. Experience within Natural Products industry a strong plus. Must exhibit a passion for the company’s vision, mission and values.
- Experience working within business analytics and interpreting results to drive decision-making (IRI/Nielsen, Spins, and customer-specific databases preferred).
- Proven ability to understand and consider financial scenarios (e.g. product P&Ls, ROI analyses, etc).
- Demonstrated success leading cross-functional teams.
- Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g. shopper marketing, couponing, social/digital marketing).
- Strong verbal and written communication skills; comfortable creating & delivering presentations.
- Highly organized with ability to manage many different workstreams. Must have strong project management skills.
- Team player with “can do” attitude.
- Desire to own decisions and take responsibility for outcomes.
- Mature individual with capacity for rapid change and degree of ambiguity.
- Willingness to travel when required.
Skills
- Growth Mindset: A strong focus on growth through a winning, competitive mindset. Understanding key competitors and how we would win through differentiating our mix.
- Consumer & Customer Focus: Putting our consumers & customers first is a must. Distilling consumer understanding into key insights as well as understanding the customer proposition are instrumental to success.
- Bias for Action: A heightened emphasis on speed and urgency in all our actions. In order to ensure our continued category leadership, the successful candidate will have to think outside the box and challenge traditional ways of working in order to ensure quick delivery.
Leadership
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
- Critical SOL (Standards of Leadership) Behaviors
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
- CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- AGILITY: Explores the world around them, continually learning and developing their skills.
Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non-discrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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