Assistant Brand Manager (Knorr)

Contract Type: 1 Year Contract via Talentnet

Reports To: Foods & Innovation Brand Lead

Main Responsibilities:

· Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances

· Own content effectiveness and excellence for the brands across consumer and shopper touchpoints

· Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms

· Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with.

· Ensuring digital content is culturally relevant, engaging and authentic content output.

· Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI

· Support Brand Manager in ATL campaign deployment and collaborate with cross functional team and relevant external production partners.

Requirements:

Experience

· Project Management: Able to manage operation complexity and lead different projects on time in full

· Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.

· Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.

· Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.

· Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.

Skills

Core Content Creation & Leadership:

· Consumer understanding: Curiosity for consumer insights and key trends for brands to effectively engage with relevant communities

· Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling.

· Creative & Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.

· Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality

· Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.

Agency Collaboration:

· Briefing & Communication: Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes.

· Relationship Management: Building strong relationships with agencies, providing constructive feedback, and ensuring seamless collaboration.

· Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.

Project Management: Proven experience in project management and leading cross functional team to drive results

Passion for Foods or Background in F&B is a plus: A demonstrable passion for cooking and foods community, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.