About the role
It is an exciting time to be part of the growth of Sunlight, the first brand launched by Unilever founder William Lever in 1883. You will join a passionate and diverse team to be part of a landmark journey building Sunlight as a purposeful and innovative brand, becoming one of Unilever's key brands.
Only until 2018, Sunlight portfolio was 90%+ one core variant. With the launch of new refreshed Core+ range in 2018, Sunlight has started to break the sea of sameness in the Dishwash category. Since then Premiumization agenda has been driven by Core+ platform in Sunligh. To achieve this ambitious target, Core+ innovations will be critical.
We are looking for a highly motivated, experienced Assistant Brand Manager to join Sunlight Dishwash team to lead Core+ HDW to drive the premiumization agenda. This is an important role to drive the growth of Sunlight Core+ in Vietnam which requires creative mind, experience in crafting communication stratgy, excellent project management and team management skills and proven experience of strong innovations that have landed in the market.
Job Description:
- Assist in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
- Lead innovation/activation projects deployment and the integrated activity schedule to ensure consistency with Brand Vision including communication strategy
- Monitor and evaluate brand performance to recommend, and execute appropriate ways to increase brand equity
- Identify solutions and make recommendations to improve effectiveness based on performance monitor
- Work closely with agencies (Advertising, Market Research, PR etc) to execute flawless brand experiences across touch points
- Deliver specific brand projects as per brand plan, eg. co-branding with a major retailer.
- Monitor budget spend and provide timely communication to relevant stakeholders on overspend / cash availability
- Partner with different functions (Customer Development, Supply Chain & Finance) for on-going projects, competitors, budget phasing, media plan tracking.
Job Requirements:
- 3-4 years brand management experience in an FMCG environment.
- Strong business mindset, analytical power and good communication skills, - both written and verbal, both English and Vietnamese including presentation experience
- Strong exposure to Social & Digital Marketing space.
- Passion for growth and strong time management skills to work in a changeable environment, ability to manage workload and multiple projects;
- Open-minded, innovative and result-oriented;
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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