Beauty & Wellbeing Vietnam dCommerce Lead

Job Purpose:

To develop and lead the Beauty and Wellbeing ’s eCommerce strategy, driving sustainable growth, profitability, market share, and shopper engagement across all digital platforms, ensuring alignment with overall business objectives.

⸻
Key Responsibilities:

1. Strategic Leadership & Business Planning

• Develop and implement the BW and Beauty and Wellbeing eCommerce strategy in line with company goals.

• Drive channel vision, strategic priorities, and long-term plans to maximise growth opportunities.

• Identify and evaluate new eCommerce business models, partnerships, and channels.

2. Commercial & P&L Management

• Deliver revenue, profitability, and market share targets for the eCommerce channel.

• Lead annual budgeting and forecasting for eCommerce sales and trade investments.

• Optimise trade spend and promotional investments to maximise ROI.

3. Customer & Platform Management

• Build strategic partnerships with key eCommerce platforms (e.g. Shopee, TikTok Shop, Lazada) at senior management levels.

• Lead Joint Business Planning (JBP) negotiations with platforms to drive mutual growth.

• Ensure execution excellence in assortment, pricing, content, and promotions.

4. Team Leadership & Capability Development

• Build, lead, and develop a high-performing eCommerce team including Key Account Managers, eCSP, and Affiliate capabilities.

• Coach and mentor team members to enhance eCommerce knowledge, skills, and execution capabilities.

5. Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, Finance, and IT to deliver integrated eCommerce plans.

• Champion eCommerce within the organisation, driving digital transformation and omnichannel initiatives.

6. Shopper Experience & Conversion Optimization

• Oversee online merchandising, digital content, and shopper engagement strategies to maximise conversion rates.

• Lead initiatives to improve online availability, content accuracy, ratings & reviews, and last-mile delivery experiences.

7. Data Analysis & Insights

• Monitor and analyse channel performance, shopper trends, and competitor activities to inform strategic decisions.

• Drive a data-driven culture within the eCommerce team for continuous optimisation.

8. Innovation & Digital Transformation

• Identify and implement new digital tools, technologies, and processes to enhance operational efficiency and shopper experience.

• Lead pilots and test-and-learn initiatives for emerging eCommerce opportunities (e.g. live commerce, social commerce).

⸻
Key Performance Indicators (KPIs):

• Total eCommerce sales value and growth vs. target

• Market share in eCommerce channel

• Gross margin and trade spend ROI

• Digital shelf metrics (availability, content accuracy, visibility)

• Online conversion rate and shopper engagement

• Successful execution of Joint Business Plans with platforms

• Team capability and engagement scores

⸻
Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.

• Minimum 8-10 years of experience in FMCG or Retail, with at least 3-5 years in senior eCommerce leadership roles.

• Proven track record of developing and executing eCommerce strategies delivering strong commercial results.

• Strong leadership, strategic thinking, and negotiation skills.

• Excellent understanding of eCommerce platforms, digital marketing, and shopper behaviour.

• Highly analytical, data-driven, and results-oriented.

⸻
Competencies:

• Strategic leadership & visioning

• Commercial & financial acumen

• Digital & eCommerce expertise

• Team leadership & talent development

• Influencing & stakeholder management

• Data analysis & insights-driven decision making

• Change management & innovation

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.