Brand Manager – Knorr Core & Masterbrand Lead

Working Location: Ho Chi Minh

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

As a Brand Manager –Knorr Core and Masterbrand Lead, the personis responsible for Knorr Core business and brand performance, identifies growth opportunities and leads Masterbrand workstream. 

Main Responsibilities

E2E Brand Management 

• Manage and monitor business performance of Knorr Core, brand health, consumer and retail data analysis

• Lead overall brand campaigns in drive business growth

• Lead external agencies in creating new campaigns and activations and deployment mixes and campaigns

• Brand plan & A&P budget management

• Lead on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunities.

• Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.

• Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, Global team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.

Experience & Qualification & Skill

• Bachelor degree in job related field.

• 3-5 years of relevant working experience in customer-facing, analytical or brand-building jobs 

• Experience in Foods industry/company/channel is a plus

• Good in presentation and negotiation

• Proven people management capabilities

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• Demonstrate the cultural behavioursuphold in Unilever: Deliver with excellence, stay 3 steps ahead, care deeply and focus on what counts.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.