Brand Manager - Sunlight

Function: Marketing

Reports to: Dishwash Marketing Lead

Location: HCMC

Main Purpose of the Job

• Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms
• Achieve brand share and profit growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities) 
• Champion the consumer needs and brand passion within the overall business
• Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share
• Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure market requirements will be met in the future
• Lead market implementation of those platforms and develop world-class activation mix

Main Accountabilities

• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. Hyper, Minimart, Dcom) specific needs
• Represent consumer (insights), brand strategy and product quality requirements on the cross-functional team
• Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with different stakeholders (agencies, cross-functions, global team)
• Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
• Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
• Pro-actively feed market, category and customer requirements into platform innovation projects
• Champion optimal launch of innovation platform
• Work with creative & social agency to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
• Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
• Management of marketing budgets within agreed targets and align with customer advertising activities.
• Other tasks assigned by line manager

Direct Reports

• U-fresh/Marketing Executive

Relevant Experience

• 2-3 years classic brand management experience in an FMCG environment.
• Business management and brand development experience

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