CMI Social Media Analyst

Key OKRs:

(1) to workonand support social-first brand buildinginsights, involvingdata structuring and analyses,via BESS,Chorusand campaign data 

(2) to deliver sociallisteningfindingsto address business questions

Details:

• Work closely with the B&W CMI team to translate internal briefs into structured, high-quality data and analytics projects.
• Conduct analysis usingboth general andin-house tools(e.g.YouScan, Google Keyword Planner,Tiktokanalyticetc.); build and test queries on internal social/search data platforms.
• Deliver both qualitative and quantitative social insights,identifyingemerging consumer trends and cultural signals to inform business, marketing, and innovation strategies.
• Synthesise findings into clear, actionable reports for internal stakeholders, ensuring complex analytics are communicated effectively to non-technical audiences.
• Promote and communicate Digital Consumer & Social Insights capabilities within the Beauty & Wellbeing team.

Monthly Milestones

• Ensure high qualitydata inputs, involvingtaggingreview,keywordsselection,campaign mapping, etc.
• Build query and extract data from digital data tools.
• Conduct analysis using both general and in-house analytic tools.
• Synthesising data and analysis into trend signal, impactful, trigger inspiration and actionablerecommendations.
• Communicate and/or present the key findings and insight to multiple stakeholders in B&W

Expected Deliverables/Outputs

• BESS Quarterly Performance Report, Monthly Summary, and Key Campaign Deep Dive– these reports to include insight to improved BESS performance and competitive insights.
• Yearlybeautytrend update reports
• Ad hocreports upon business questions

Educational background: Preferablyin Data Science,Statistics,Business, Marketingorany related

Professional background expected: Social Listening Analyst, Social Media Analyst,Mediaand Digital Analyst 

Specific skillrequired:

• Experience in analytical roles, providing insights and recommendations. 
• Ability to detect social signals and emerging trends. 
• Strong understanding of social media ecosystems and brand health metrics, and their impact on brand equity and business growth. 
• Proficient in data processing tools (e.g., MS Excel) and eager to learn and master various social listening tools. 
• Skilled in storytelling, with the ability to craft clear and compelling messages in both presentations and verbal communication. 
• Passionate about the digital world and its business implications. 
• Native Vietnamese speaker, fluent in English (spoken and written).