Household Cleaners Marketing Manager Arabia (MAT Cover)

Unilever is currently hiring for  Household Cleaners Marketing Manager Arabia (MAT Cover)
Function: Marketing
Work Level:  WL2A/2B
Reports to: Household Cleaners Lead Arabia
Scope: Arabia (GCC + KSA)
Location: UAE/Dubai 
Terms & Conditions: Local contract
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

CATEGORY INTRODUCTION
Home & Hygiene is Home Care Arabia’s growth engine (25% contribution to HC turnover) with a business size of 35 million Euros. JIF being the biggest brand under the category consists of many subsegments and formats with a great growth trajectory in KSA.
The Marketplace is extremely competitive with a big competitors and local players always keeping us at our toes. This makes it a demanding but exciting role with multiple innovations and strong communication, and demand creation plans across the year and requires a lot of rigor and creativity to grow and win!
The role is to drive the overall growth of the category, accelerate and drive market share, manage innovations networks and improve our brand salience in KSA. This requires diverse cross functional team management skills, ability to craft local campaigns, and championing a social-first approach to brand building and consumer engagement.

JOB PURPOSE
This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, self-starter, creative, and influential Marketing Manager who will be responsible for leading the HHC strategy across Arabia and executing the plans with rigor. 
So, if you are passionate about being the category custodian end to end, building brand equity and growth, crafting and executing holistic brand plans that bring together all demand creation activities, with a strong emphasis on digital and social-first initiatives, managing the brand portfolio, and driving/deploying innovation to achieve ambitious business objectives,   then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

•    Craft HHC innovation strategy including product development tapping on trends / needs, managing networks via managing stakeholders as well as crafting campaigns and executing 360 launch plans.
•    Develop and execute social first marketing plans in market while ensuring alignment with brand strategy and brand equity.
•    Work on initiatives to grow JIF’s brand salience.
•    Drive business accountability, competitive growth and profitability targets for the brand.
•    Act as the brand's expert on the local market, possessing an intimate understanding of the local market and fragrance culture, communities, and social media platforms, to curate effective engaging campaigns.
•    Have a strong analytical mindset to find opportunities and spot issues to deliver growth and market share.
•    Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with.
•    Manage the relationship with key agency partners by providing clear and insightful briefs to ensure unstoppable communication by always having an outstanding unmissable brand communication & activation.
•    Be able to drive business cases and manage Brand P&L.
•    End to end ownership and management of brand budgets.
•    Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach and overall ROI.
•    Develop best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.
•    Implement strong in store program working closely with shopper marketing and CD team to improve brands in store presence to drive growth and consumer engagement. 

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

•    Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
•    Consumer Goods Expertise: Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
•    Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
•    Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
•    Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.

Additional Desirable Experience
•    Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.
•    Stakeholder Management: Experience in managing multiple stakeholders and bringing the project and internal teams attention to the brand and the growth agenda. 
•    Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.

Skills

Brand Management & Innovation:
•    Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression.
•    Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, and traditional media.
•    Customer Insight: Strong understanding of consumer behaviour, community insights, market trends, and competitive dynamics within the relevant industry.

Leadership & Collaboration:
•    Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
•    Briefing & Communication: Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes.
•    Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders at all levels.
•    Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships.
•    Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.
•    Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.

Leadership
•    You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
•    As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
•    Critical SOL (Standards of Leadership) Behaviors
o    PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
o    PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
o    CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
o    PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
o    AGILITY: Explores the world around them, continually learning and developing their skills.

ARE YOU INTERESTED?
Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.