Retail Media Lead, Personal Care

Background & Purpose of the Job 

Digital is now a staple of how consumer goods companies go to market.  Retail media has become a critical component of the consumer journey and quickly become one of Unilever’s most significant channels of investment. This is an important role that will contribute to elevating Unilever’s retail media game in the new Compass Organization.  

As a Retail Media Lead in Personal Care, you will have responsibility for building strategy, planning, analyzing, execution and optimization of retail media investments for the Skin Cleansing and Deodorants categories at key accounts. This is a critical role balancing understanding of our retail customer’s priorities, retail ecosystem, and passion for excellence in performance management. 

Who You Are & What You’ll Do

You are passionate about the Customer, consumption trends, cultural trends, and business trends of these markets. Your mastery of the business + customer’s priorities, business process/calendar and retail media networks unlock Unilever’s ability to land its plans with the fullest impact for the consumer end to end. You will be expected to understand and articulate industry, customers, & consumer insights married with business results & investment strategy. 

You LOVE Digital Marketing with expertise in retail media, driving results through rigorous audience, need spaces and investment optimization. 

You will champion an iterative way of working that enables continuous improvement – encouraging marketing that is fun, learns from failures and innovates every day to elevate Unilever’s capabilities and execution. 

You are a driver + DOT connector, fostering customer intimacy by collaborating with digital commerce, customer development + shopper marketing peers as an active member of customer-dedicated squads, while fully integrated into the Digital marketing organization to drive excellence in media strategy, approach, planning, investment analyzation and optimization.  

This role will report into the Senior Manager Retail Media for Personal Care, and will include but not be limited to:  

• Relationships:  Develop strong relationships with key contacts including agency partners, category strategy teams, brand management, cross functional groups, Sales teams, customer merchants and shopper marketing teams to deliver against brand/portfolio objectives in retail media.   

• Communication: Maintain timely flow of communication including reporting, investment evaluations, performance planning analysis, program evaluations, proposals and project estimates. Provide point-of-view on appropriate spending initiatives & priorities.      

• Performance management: partner with measurement team, digital commerce and media optimization teams to iteratively improve retail media investment performance.  

• Agency management: leadership and collaboration with shopper and media agency partners to ensure provocations, go-to-market evolution, accountability & delivery on requirements. 

What You’ll Need To Succeed

• Bachelor’s degree in marketing or related field; Master’s degree preferred

• Experience working on Walmart preferred; including experience with Walmart search & working with WMC (not required)

• A minimum of 3 years of experience across the Marketing, Media, Shopper, Digital or eCommerce landscape

• Strong business, strategic and analytical acumen

• Leading knowledge and track record of success with data driven marketing & analyses

• Ability to lead cross functional teams to deliver complex, inter-disciplinary and often global Digital projects  

• Strong influencing capability and emotional intelligence 

• Resolve and commitment to deliver with accountability and responsibility 

What We Can Offer You 

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Unilever: Life | LinkedIn | Strategy | Unilever | Why work for Unilever | Careers at Unilever |  Unilever Global Website | Check Out Our Space

Pay: The pay range for this position is $84,400 to $126,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible. Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.