Assistant Brand Manager - Omo

Reports to: Omo Brand Manager

Scope: Turkey

Location: Istanbul

Terms & Conditions: Full Time.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  And this is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

As the Assistant Brand Manager – Omo, you will be responsible from:

• Responsible of the Omo portfolio and driving competitive growth & profitability targets.
• Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives.
• Collaborating with agency partners and the global team to ensure Omo remains desirable through outstanding brand communication and activations.
• Managing the marketing budget to ensure consistent, relevant brand saliency.
• Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.
• Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.
• Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.
• Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey.
• Co-leading the P&L of Omo.
• Supporting other category-wide initiatives within Home Care.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• University degree in a related field.
• 2-4 years of relevant marketing experience, must in FMCG.
• Experience in campaign crafting & portfolio design
• Fluency in Turkish and English

Skills

• Strong marketing skills in brand building and performance analysis.
• Rigor and adaptability to thrive in a complex environment with numerous opportunities.
• A personal drive to succeed, guided by a strong inner game.
• Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends.
• A high-growth mindset with a strong passion for consumers, shoppers, and customers.
• Expertise in communication channel management, delivering cost-effective, integrated brand communication.
• Savvy in media, particularly digital marketing, with strong know-how.
• Excellent collaboration and Positivity.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.