Shopper & Customer Marketing Executive

Unilever is currently hiring for Shopper and Customer Marketing Executive

Function: Ice Cream

Reports to: IC S&CM & TCM Manager

Location: Istanbul

Terms & Conditions: Full-term

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on loved brands and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when people work with purpose, we will create a better business and world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead, we will equip you with the tools you need to shape your future.

Our Vision: Life tastes better with Ice Cream

As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come, with our people and planet first.

We have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), in over 60 countries. All driven to spread happiness through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on our where to play and how to win.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bring together different profiles and operating styles, and face the current and future challenges of the company with greater propriety.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The Shopper and Customer Marketing Executive is responsible for developing and executing shopper-focused marketing strategies to enhance in-store visibility, drive customer engagement, and ensure alignment with brand and commercial objectives. The executive collaborates closely with sales and brand teams to deliver impactful trade marketing initiatives and promotional campaigns.

What you can expect from the role:

The shopper and customer marketing executive is responsible for developing and executing shopper-focused marketing strategies to enhance in-store visibility, drive customer engagement, and ensure alignment with brand and commercial objectives. The executive collaborates closely with sales and brand teams to deliver impactful trade marketing initiatives and promotional campaigns.

• Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
• Developing/executing annual category and joint business plans with customers
• Building in-store communication and best-in-class POS strategy across touch points per channel
• Championing digitalization of shopper marketing strategy
• Contributing to the overall marketing strategy, plan, and brand portfolio strategy as the shopper and trade expert
• Building and driving strategies for online & offline across Retail, FS, Gifting, aligned with the CGS (Category growth strategy) and Category trade story,
• Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info,
• Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels,

Does this sound like You?

• Being eager to work closely with multinational teams, and also with top management
• Strong teamwork skills to work cross-functionally with sales, brand and external stakeholders
• Demonstrated skills and capabilities in analytical thinking & complex problem solving
• Strong communication and negotiation skills
• Ability to bring innovative ideas to life for shopper activation and customer engagement
• Proven ability to manage multiple projects, meet deadlines, and adapt a dynamic business environment
• Multi-stakeholder management capability
• Excellent written and spoken Turkish & English is a must

Leadership

• You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge yourself to get even better results. Your role model is resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.  

• You are still responsible for delivering to the highest standards. You must be resilient to lead others to give with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through challenging times.  

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.  

• PERSONAL MASTERY: Sets lofty standards for themselves. Actively builds one's own wellbeing and resilience.  

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.  

• CONSUMER LOVE: Brings the voice of the consumer into everything we do, always.  

• BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond. 

we believe:

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  You will be a part of a team with global and local leaders and colleagues who provide mentorship and inspiration so that you can become a better you!  You can innovate, disrupt, and influence here at Unilever as we are TALENT CONNECTORS THAT MAKE EXPERIENCES HAPPEN!

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specific how we may be able to assist you.

APPLY FOR A BETTER YOU. A BETTER WORLD. A BETTER BUSINESS

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.