Customer Strategy & Planning Lead Foods Germany (d/f/m)

At Unilever, you can expect a unique career and an equal and flexible working environment. There is no ‘one size fits all’. But everything you need to shape your own future.

PURPOSE OF THE JOB

The Customer Strategy & Planning (CSP) Lead (d/f/m) plays a crucial role in driving brand penetration and profitable sales volume with customers. This position is responsible for ensuring that marketing plans align with channel, customer, and shopper needs to maximize benefits for both Unilever and its customers. The CSP Lead focuses on trade marketing efficiency and effectiveness while continually seeking growth opportunities.The CSP Lead is the voice of the customer and the shopper in the business unit.The role is responsible for ensuring channel and customer insights are incorporated in the development of brand and category plans and building execution against those plans in the context of retailer strategy

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Lead in-market plan execution (aligned to business unitstrategy) & Dynamic Resource Allocation

• LocalisesCategory Growth Strategy

• Executes strategically aligned commercial plan in-market

• Decides channel/customer prioritisation in-market and deploys budget accordingly

• Leads core capabilities and objective customer engagement (Catman/Shopper /NRM)

• Design for Channel(D4C) / Design for Retail (D4R): executes locally and integrates channel & customer upstream into business unit 

KEY ACCOUNTABILITIES

Category Growth Strategies (CGS)

• Localise (develop and deploy) CGS at channel and customer level

• Work closely with Marketing, Strategy & Insights, CMI, Finance, Supply to build customer sell-in

Innovation

• Define national innovation & launch plan to channels/customers.

• D4C (Design 4 Channel): executes locally and integrates upstream into Business Unit

Targets and Budgets

• Allocate USG targets and investment to deliver business group strategy by channel and customer

• Define budgets by channel and customer to deliver Underlying Operating Margin (UOM) target from business unit 

Pricing and promotions

• Own pricing & promostrategy.

• Lead monthly forecasting process and report and own pricing & promotions Mix

• NRM: Ownership of promotion management and trade spend

Execution

• Deploy strategically aligned commercial plan in-market via customer business developmentdeploy launch plans to channels/customers to ensure strength of execution

• Define channel / Customer Execution: (Share of Shelf, Total Distribution Points, Value of Deal)

• Shopper / Digital Marketing

Capability

• Deploy core capabilities required to win by channel and customer.

• Catman / Shopper / NRM

PROFESSIONAL SKILLS & KEY COMPETENCIES

• Several years in similar roles (different channels, customers); FMCG background beneficial

• Understanding of category strategies; local marketing background beneficial.

• The CSP Lead shows leadership and the ability to focus on big picture, preparing the business for future challenges (vs. managing the status quo)

• Key Skills: Innovation mindset; Commerce channels execution and digital business models; Commercial Strategy and Business Acumen / NRM; Category Growth Management; Data-Drive Mindset; Customer and Retailer Understanding

• Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture

• Fluent German & English skills

WHAT WE OFFER:

• Great colleagues and the greatest possible creative freedom

• Attractive remuneration and additional financial benefits

• Flexible working hours and the opportunity to work remotely

• Work location in the heart of Hamburg. Here is a film about our office: https://www.unilever.de/our-company/neue-arbeitswelt-und-kultur-in-der-neuen-burg/

• Discounts with our cooperation partners & subsidised lunch 

• A wide range of training opportunities and 24/7 access to our own learning platform

• Wellbeingactivitiese.g. company medical care, company health management & a 24/7 counselling service

• A discounted "Germany" ticket & company bike