Channel Marketing Manager

We are now looking for a CHANNEL MARKETING MANGER for Unilever Food Solutions

Are you passionate about food and have a background from food industry as well as from marketing? Do you understand trends in the industry and just love to use them to build our business together with customers?

Unilever is one of the world’s leading suppliers of fast - moving consumer goods in foods, household, and personal care products. Our purpose is to meet the everyday needs of people everywhere – to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services, which raise the quality of life. 

Unilever Food Solutions is part of global Unilever company. Our brands are world famous such as Knorr and Hellmann´s. At Unilever Food Solution we help chefs all over the world to serve tasty, wholesome meals that keep guests coming back for more. We create ingredients that save precious prep time in the kitchen, without compromising on flavor or flair. And constantly provide ideas and inspiration that keep the menu fresh and exciting.

GENERAL DESCRIPTION – MAIN PURPOSE OF THE JOB

As a marketing manager with passion for food, craving to understand and respond to operator’s needs, the role will be responsible for crafting marketing strategy and putting into action for the Finnish market. The scope covers everything from strategic long running initiatives such as reshaping portfolio architecture, building long term digital strategy, trade activation planning to everyday tasks such as implementing digital campaigns, preparing trade fairs and securing selling tools for our CD teams. The main tasks will be to drive the operator journey of our key customers. UFS is on a journey of transforming the business to a more digitally driven one, therefore digital skills and experience from digital demand creation are of essence. The role’s area of expertise and responsibility will very much be in marketing strategy, digital marketing, and food service. This role will be working alongside the Country Manager, Chefs and the Customer Development team. This role will be part of the Country Leadership Team.

Title: Channel Marketing Manager

Function: Marketing

Report to: Country Manager

Location: Finland

Scope: Local

MAIN RESPONSIBILITIES

Execute Business Led Initiatives

• Co-create and deliver annual plans for Finland with direct contribution towards portfolio architecture (incl. 6P) & communication strategy (both offline and online)
• Responsible for creating and executing business initiatives to be implemented with each selected Operator group in line with business objectives.
• In collaboration with the Nordic Marketing team and Marketing Agencies, create the commercial toolkits for each initiative, and drive awareness to educate our local customer development on each initiative. Best in class content delivery with constant search for best formats (ie. video), tools and synergies between countries (if possible, in Nordics)
• Support the Key Account Managers in preparing the regular Business Reviews with customers and participate in Customer meetings as required.
• Plan, create and execute Digital campaigns via social media, UFS website, newsletters, trade web shop and other media.
• Build and execute culinary driven campaigns together with Chefs team to provide inspirational solutions for Independent, Chain and Social customers.

Channel Strategy and Business Planning

• Understand and use Channel insights to develop activities to drive UFS strategy and bring value to Operators Customers.
• In association with marketing colleagues, understand which concepts could be developed to meet the customer’s needs and target operator groups, developing these into country level activations.

Customer Investment & Agreements

• Prepare, agree, and execute tailored investment plans based on customer marketing agreements.
• Support CD in marketing investment negotiations with customers.

​KPI’s:

• Turnover
• Top 10 Product Performance per focus operator group (T/O and penetration)
• Key Operator Groups KPI such as T/O, penetration
• Project management: Yearly plan on key projects and follow-up on those for the whole organization · # Leads generated; Performance marketing: CPA & CPV optimisation; SEO and web traffic – both internally as well as with external media agencies

CRITICAL SUCCESS FACTORS FOR THE JOB

• A demonstrable customer focused approach
• Positive, can-do attitude
• Good clear, concise thinker who can prioritize.
• Great presentation skills
• Resilience and tenacity to deliver
• Attention to detail

KEY SKILLS (INCL. LANGUAGE)

• Marketing professional, preferably with B2B experience
• Experience in Marketing (3y+) and Digital Marketing (2y+)
• Business acumen and operator centric mindset
• Have a creative mindset and marketing strategy experience.
• Ability to drive changes and influence others
• Team Player
• Excellent listening and communication skills
• Excellent spoken and written Finnish and English
• Food service experience is a significant advantage.

SUCCESSFUL ROLE BEHAVIOURS (Unilever Behaviours)

- Focus on What Matter

- Deliver with Excellence

- Care Deeply

- Three steps ahead

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

What’s in it for you?

Unilever offers you an exciting opportunity to drive the growth of our strong portfolio brands & categories whilst developing a fulfilling and interesting career. You will get the chance to work with highly passionate, fun, and professional people.  You will have clear and stretching responsibilities and play an active role in our business.  

You will be joining a company with a bigger purpose, to improve the everyday lives of consumers in the Nordics, and to do it in a sustainable way.  You will be part of both a strong local business and a truly global organization.  

Apply today!

Please submit your CV via the link. Applications per email will not be processed. Please observe that there will be an on-going screening process and that the position can be filled before last application date. We use SOVA video interview tool in our recruitment process and will invite potential candidates to participate a recorded video interview. 

Contact

For questions about the application process, please contact Talent Advisor at ta.nordic@unilever.com

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.