​Customer Strategy & Planning Manager Finland

At Unilever, we’re driven by purpose and powered by people. We believe in doing well by doing good—and our culture reflects that. You’ll be joining a team of big-hearted, ambitious individuals who care deeply, focus on what counts, deliver with excellence, and always stay three steps ahead to unlock growth and impact. Our culture encourages collaboration, ownership, and a growth mindset—making Unilever a place where you can make a real impact while growing your career.

Job purpose:

The Customer Strategy & Planning (CSP) Manager for Beauty, Wellbeing & Personal Care category is responsible for developing and implementing actionable, country-specific go-to-market (GTM) strategies by translating Unilever’s category and brand objectives into commercial plans, channel approaches, portfolio and pricing tactics. This role involves influencing and deciding commercial funding decisions and identifying growth opportunities within the category in the country. The CSP Manager will oversee performance management and operational planning processes. The role also involves presenting and recommending market development plans to key customers. The CSP Manager acts as the voice of the customer and shopper, bringing external insights into internal planning forums and enabling seamless execution across channels.

Function: Customer Development

Reports to: Customer Strategy & Planning Lead & Home Care – 1UL Finland

Scope: Finland (country based)

Location: Helsinki Head office, Finland

T&C: Full-time

Key responsibilities:

• Portfolio & Channel Strategy: Define and manage the market portfolio, including channel/customer prioritisation and pack/price architecture based on guidance from Virtual Intelligence Team (VET). Lead range reviews, delist processes, and repack strategies. Provide input for local assortment strategy and channel transformation. Develop and execute Local Jewels Strategy and Portfolio.

• Pricing: Develop and execute pricing strategy, including RSP recommendations and promo guidelines. Lead strategic pricing initiatives and track pricing performance. Coordinate pricing creation/change and cost outlook planning.

• Annual Planning: Lead creation of the Country/Category annual plan (AP) integrated with VET integrated business plan (IBP). Cascade and adapt the Category Growth Strategy (CCGS) to local market needs. Set yearly objectives & key results (OKRs) and job-to-be-done aligned with country/category priorities.

• Go-To-Market Strategy: Build and drive execution of the 360 GTM plans for all 6Ps.

• Innovation & Launch Management: Provide market input on upcoming innovations and contribute to Gate Keeping Meetings. Set market NPD volume estimates and pipefill volumes. Set distribution targets, track and evaluate product launches.

• Customer Engagement & Trade Planning: Create compelling trade presentations and lead customer projects. Guide trade window planning and kick-off meetings. Recommend customer portfolio strategies and manage trade pricing windows.

• Performance Management Lead Country Growth Connects with Customer Business Development and participate in forecast/S&OP meetings. Drive country performance reviews and contribute to VET and 1U Europe reviews. Set and drive targets for

distribution, market share (MS), share of shelf (SOS), and NRM metrics. Analyse competitor intelligence and external KPI tracking.

• Capability Chapters: Active contribution and sparring in Nordic and Europe

• Communications & Collaboration: Deliver TownHall and Field Sales presentations. Engage in VET connects and NRM communities. Ensure clear and consistent communication between stakeholders.

Required qualifications:

• Minimum 5 years of FMCG experience in various go-to-market roles (sales, marketing, category management).

• Experience with customer engagement and projects, and strong understanding of local retailer dynamics and development.

• Strong understanding and knowledge of category business and ability to convert this knowledge into business growth.

• Business acumen in strategic and operational planning, commercial acumen, category management, NRM.

• Strong collaboration and stakeholder management skills.

About Unilever:

Established over 100 years ago, Unilever is one of the world’s largest consumer goods companies. We are known for our great brands and our belief that doing business the right way drives superior performance. Our goal is to deliver best-in-class performance with market-making, unmissably superior brands. In a world of rapidly advancing technology and ever-escalating consumer expectations, Unilever is focused on ensuring our brands shape the markets of the future, not just keeping pace. That means having the foresight to anticipate needs and desires in cultivating unmissably superior brands; using advanced science and technology to develop innovations big and bold enough to re-invent whole categories and applying the power of AI to transform our operations. It also means investing in our people and harnessing a truly diverse and inclusive culture. Together, these will be the ingredients of our market-making success everywhere. The people of Unilever are determined to win in market by shaping the future, so everyday life becomes brighter for everyone – and the world that we all share.

For more information about the role, please contact Heidi Valkonen (Customer Strategy & Planning Lead Finland & Home Care) by phone +358 50 5767272 on Tuesday 7th October at 14:30-15:30 EET or Thursday 16th October 16:00-17:00 EET.

For general questions about the process, please reach out to ta.nordic@unilever.com.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.