Associate Director Consumer & Market Insights, Home Care

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.

At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

JOB PURPOSE

The CMI Director for Home Care USA will be at the forefront of driving innovation, leveraging state-of-the-art technologies, and developing a world-class predictive analytics capability with a deep understanding of consumer and shopper behaviors. You will lead a high-performing team, guiding the organization in making strategic decisions based on foresight, and sophisticated consumer insights.

KEY RESPONSIBILITIES

You will be responsible for the identification and translation of consumer, customer, market and channel needs & desires, multi-source insights and behaviors to guide the brand crafting’ strategy, innovation and portfolio, digital marketing and commerce, channel & shopper insights as well as drive performance and insights to drive growth.

Accelerate Business Unit Growth

• Provide intelligence to shape and future proof our businesses by identifying emerging trends, around People, Customer, Category, Market, Macro trends etc. Identifying broader common themes and Insights on consumer & customer pain points or aspirations (needs & wants) across categories and markets, leveraging the full suite of business intelligence resources available from Unilever.
• Lead Consumer Insights team as a critical business partner building and embedding a deep understanding of the core Seventh Generation consumer, the category, and the marketplace we serve.
• Define target consumer for Seventh Generation brand & stay at the forefront of the Seventh Generation target consumer’s shifting attitudes, unmet needs, shopping and purchase behaviors, and media habits.
• The role includes coaching and guidance to The Laundress business on how to leverage and maximize the data they have available (without executing the research)
• Lead the development and execution of comprehensive annual insights agenda against business objectives, ensuring business strategy, brand positioning, innovation, and go to market activities are grounded in Seventh Generation target consumer.
• Member of Global HC CI LT – representing US BU within CI function and ensuring US Home Care BU is tapping into all CI resources available through Unilever.

Innovation design and deployment

• Collaborate to develop growth strategies and create an innovation pipeline that is grounded in Conscious Consumer from upfront, discovery, ideation, and validation phases
• Providing local insight into global Big Bold Move innovation and leading insight into local market renovation and innovation deployment.
• Ad hoc projects to support BG CMI/homecare transformation office when they are interested in looking at the US (usually competitor intelligence.

Brand and Communication

• Cross-Functional Collaboration: key partner to brand managers, advocacy and sustainability teams, to integrate consumer insights into brand activities
• Lead work to understand the impact of our marketing investments holistically and drive strategic marketing plans through marketing mix modeling and brand health tracking
• Lead consumer guidance into local communications development particularly into demand creation and social first initiatives improving digital creative quality and ROI on media investment.
• Partner with media and creative agencies, and research agencies on key business objectives/needs related communications/campaign development and testing, data driven marketing including audience development, in-market

Shopper and Channel

• Collaborate with Category Strategy Director to provide a holistic consumer-shopper view to enrich audience understanding and inform development of shopper plans

Talent Leadership and Development

• Team Development: Manage, develop, and inspire two direct reports – one CI Manager – Innovation and one CI manager – Engagement. Build and mentor a high-performing insights team, fostering a culture of curiosity, collaboration, and continuous learning.
• Work collaboratively with BG CI on building connection with predictive analytics professionals and consumer insights experts, fostering a culture of innovation, collaboration, and excellence.

Partner Agency Leadership

• Agency partner management: Build and manage relationships with Circana (POS), Numerator (panel), Kantar (brand equity and comms measurement), Nielsen (BASES), and ad hoc vendors.

REQUIRED QUALIFICATIONS

• Minimum 10 years in a strategic insights marketing role; 5+ years in CPG company preferred with suitable successful achievements demonstrating ability to provoke and drive growth.
• Minimum Bachelor’s Degree: Advanced Degree preferred
• Proficiency in new age data and analytics. AI, digital marketing and e-commerce savvy
• Mastery of both Qualitative and Quantitative research methodologies and must possess the ability to apply insights to address business challenges
• Experience with syndicated data sources and analytical approaches such as IRI, Household Panel, marketing mix analysis, etc., and must be able to apply these to think holistically about the business
• Depth and breadth of experience across all brand communications channels – TV, Social, PR, Influencer, Digital
• Ability to help the team uncover powerful emotional consumer & cultural insights, and translate these into successful communication
• Experience with and/ or passion for purposeful brands and driving/ translating purpose in a way that is meaningful and motivating for the consumer
• High levels of leadership in influencing senior stakeholders, brand teams, peers
• Strong drive to generate new initiatives and see them through to action – land new pioneering CMI and marketing initiatives into the business 
• Must demonstrate both analytical and creative thinking abilities
• Exceptional communicator (verbally and written) - Ability to tell a story, synthesize and convey key messages and present in a visual and compelling way
• Strong commercialization skills or will have a strong desire to develop these skills

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Pay: The pay range for this position is $141,680 to $212,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI) This position is LTI eligible.    

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

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Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.