Digital Consumer Business Partner Lead - Foods North America

PURPOSE OF THE ROLE
The role is accountable for driving the end to end digitisation of marketing in the Business unit. This role leads the plan for landing capabilities that power the E2E marketing workflow, consumer engagement, innovation, and marketing performance, including expanding the use of AI and automation, partnering closely with the BU Marketing leaders and Product teams to drive user centricity, and to embed and land the value from Digital & Technology capabilities.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
o Main point of contact to BU marketing leadership and senior GDT stakeholders
o Create and execute strategies that leverage digital technologies, AI, and automation to enhance marketing efforts.
o Own E2E Digital & Technology change roadmap for BU. Partner with business and product owners on adoption and business value realization
o Ensure alignment of marketing analytics, AI and technology initiatives with business unit objectives.
o Own collation of status and reporting to senior executives (NALT, Transformation Office & SteerCo)
o Accountable for the digitisation of marketing, leading the E2E Digital & Technology plan for marketing in the business unit on behalf of the BU CDIO
o Prioritises and aligns the plan, outcomes and timelines with business unit marketing leadership across products
o Drives benefits and adoption with the business unit marketing team and products
o Drives local stakeholder engagement and feedback prioritisation, advocating for user centricity and continuous improvement
o Accountable for business unit marketing sign-off and validation of products
o Lead business deployment of BU specific or BU tailored products, working closely with deployment team s to ensure outcome delivery
o Acts as first point of contact for BU Marketing leaders and escalation point into GDT, resolving risks, issues and questions
o Advocate for the adoption of innovative tools and practices to maintain a competitive edge.
o Suggests opportunities for leverage of AI and Automation to drive productivity, growth or operational effectiveness
o Create and Implement new processes and governance that improves ways of working for GDT and BU marketing function as it relates to Digital & Technology capabilities
Necessary Experience & Qualifications
• Leading edge / fully operational Change Management experience required.

SKILLS – [Skills List]
• Digital acumen – experience delivering digital technologies into large businesses – including but not limited to AI Agents, GenAI, Automation, Social Listening, Creative Asset Generation and Review, Workflow Management, Analytics, Content Marketing, Knowledge Management and Data Management
• Business acumen – understanding of the business unit, marketing, and media.
• Strong leadership, influencing and stakeholder management skills
• Program management to ensure delivery of outcomes across many workstreams
• Excellent communication, collaboration and interpersonal skills, especially for partnering C-suite exec leaders.

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