Home Care eCom Manager UKI 

Job Title: Home Care eCom Manager UKI

Location:  Kingston 

Reports to: Home Care DMC Lead UK  

Scope: UKI  

CATEGORY/FUNCTION/TEAM INTRODUCTION

The DMC team integrates Digital Marketing, Media, Retail Media, eCommerce and Shopper Marketing, seeking to bring the best consumer experiences for our brands in Home Care. Our key mission is to be Unilever’s fully integrated growth driving acceleration engine that drives our brands to be unmissable through planning and delivery of world class Digital Marketing, Media, eCommerce and Shopper Marketing.

JOB PURPOSE

The eCom Manager is responsible for eCommerce within the Home Care UKI DMC. To succeed in this role, you need a strong understanding of the UK retail landscape and know what it takes to ensure Unilever’s brands can be visible and impactful at the key digital touchpoints on the shopper journey to purchase. 

The role works closely with the sales, category and marketing teams and DMC team, defining the category's growth plans for the UKI cluster and to guarantee their perfect execution, across all eCommerce channels, customers and levers (including Pure Players and Quick Commerce, Portfolio, Content, Supply Chain, Media...). They will manage an eCommerce Assistant and an external Content Manager resource.

MAIN RESPONSIBILITIES ARE:

eCom Strategy & Planning

• Following European team’s guidance, develop and implement eCommerce strategies for the Home Care category, ensuring alignment with overall business goals, DMC plans and market trends on all the digital channels (omnichannel, Amazon, deals.com, social platform)
• In deep collaboration with the Sales team, facilitate integration of eCom plans into retailers' JBPs.
• Ensure that customer plans (assortment, promotion, taxonomy) are compliant with the recommendations of Europe team
• Control and enable ruthless execution of the plan by the sales, retail media and Content teams (big bet launch; stock availability and visibility).
• Deep collaboration with the DMC to pioneer on the digital landscape, especially around social, influencers, shopper marketing and retail media
• Is the single point of accountability for end to end plan and deliveries locally on the digital channel.

eCom Execution, Financial and Market Share Tracking

• Control the eCom Home Care P&L and recommend action to ensure profitability of the business, for both Unilever and the retailers.
• Monthly report channel performances with deep insights and performance understanding.
• Track and analyse the performance of eCommerce initiatives, using data to drive continuous improvement and inform future strategies.

eCom Profitable Portfolio Readiness & Optimization

• Enable the adaptation of the innovation to match online requirements.
• Ensuring the development of a portfolio tailored to the needs of the various eCommerce channels
• Coordinate the certification of Unilever portfolio for online requirement (ISTA 6, FFP…) with the global teams and UK. 

eCom Category Management

• Build strong expertise on how to enhance performances on the digital shelf (taxonomy, visual content, search terms, written content)
• Adapt the Home Care innovation and promotion plan to the digital channels (Amazon, Omni, Social).

Cross-functional Collaboration

• Work closely with marketing, sales, and supply chain teams to ensure cohesive and effective digital commerce strategies.
• Collaborate with DMC Shopper Marketing Manager and Retail Media Manager to elevate holistic and iterative instore and performance marketing planning, execution and optimization across Pureplay and Omni retail media, and bricks & mortar stores.  
• Ability to take social-first and influencer-first strategy for DMC and deploy in eCom activity

WHAT YOU NEED TO SUCCEED

Experience and skills:

• You will need to be an excellent communicator, have strong project management skills
• Proven experience in commercial and category/marketing roles. 
• Excellent relationship management skills, with the ability to collaborate effectively with agencies and cross-functional teams. 
• Measurement and continual improvement mindset, with the ability to analyse data and insights to inform strategic decisions. 
• Excellent communication and organizational skills. 
• A proactive approach, able to own and steer your own agenda. 
• Ideally experience in eCom innovation and a demonstrable passion for making this happen
• Team management skills, ideally 2+ people

Key UL Behaviours:

• A bias for action, able to own and steer your own agenda. 
• Unilever business acumen, understanding how digital marketing fits into the bigger picture. 
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.   
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.   
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.