Personal Care Pakistan General Manager

Unilever is hiring for Personal Care Pakistan General Manager!

Job Title: Personal Care Pakistan General Manager
Reports to: PC General Manager Pakistan, Turkey, Arabia & Bangladesh
Work Level: WL3

Scope: Pakistan

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Pakistan Personal Care is a €130m business and commands the market leader position in cleansing space. Strategically critical for PTAB PC, it operates with 3 strong brands (Dove, Lux and Lifebuoy), 2 of which are power brands for Unilever globally. Building on its strong legacy of cleansing bars, Pakistan PC is growing into more premium spaces accelerating its footprint in liquids market, while at the same time playing the role of market development by driving consumer consumption from bars to liquids. The business today is supported by one of the most efficient PC factories globally, ensuring the cost superiority and SC agility needed to stay competitive in the market. With its large consumer base and strong market position, PC Pakistan is the 3rd biggest market in PTAB region and holds clear strategic importance for the region.

JOB PURPOSE
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about consumers and brands, want to create impact on the lives of many people, work with diverse multicultural team and eager to Make it Personal, then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Pakistan Personal Care General Manager oversees the Personal Care categories across the countries, including:

- Leads Personal Care business across respective countries (e.g. set targets, make trade off decisions, find synergies & navigates uncertainty, etc.)
- Translates Category Strategy into BU Country Strategy; Effectively engages and drives strategic growth with key Channels & Retailers
- Defines customer & channel targets and leads execution
- Fully owns in-year BU P&L performance in country.
- Defines local portfolio strategy, driving portfolio transformation initiatives. Anticipates the future, including new thinking for breakthrough business models, leads demand creation and market development
- Manages S&OP process in Country for BU
- Owns F4G, NRM, Simplification, 5S programmes driving profitability & simplification in respective countries
- Owns Overheads budget and ensures its delivery.
- Owner of the people agenda, guardian of culture and leader of transformation
- Critical member of the PTAB PC BU Leadersip Team
- Connects BU GM & Country teams.
- Brings insights from consumers, shoppers and competitors into decision making
- Drives upskilling of the organization in digital, social first marketing, digital commerce and (elevated) premiumization, by being a humble learner
- Is part of TU Compass Leadership Team drives Power of One initiatives and contributes to the overall country agenda


WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications
Previous experience roles (non-exhaustive)
• P&L ownership (GM background)
• Marketing: Category & Brand experience
• Customer experience (customer management or strategy planning)
• Strong people leadership profile required

Skills
• P&L Management
• Channel strategy
• Customer Management
• Brand and Communication Crafter
• Communication Assets Development
• Influencer, Creator, agency partnership
• Purposeful brand crafting & positioning
• Media Strategy and planning
• Creative judgement
• Understanding customers and shoppers.
• Developing Brand marketing plans
• Digital marketing: social first, community management, influencer management
• Creating and Deploying integrated communication
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics,
• Analytical Thinking & Rigor.
• Collaboration
• Managing difficult conversations, building high performing teams


Leadership
• You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge to get even better results. You role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.
• You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times.

Critical SOL (Standards of Leadership) Behaviors
• Care deeply
• Focus on what counts
• Stay three steps ahead
• Deliver with excellence

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.