Senior Brand Manager, Home & Hygiene

Job Title: Senior Brand Manager - Home and Hygiene

Work Location: Malaysia

About Home & Hygiene

Home Care is one of the biggest, most competitive and fastest growing segments in FMCG. We’re reimagining the future of cleaning and it starts with reinventing a century-old history of chemistry. From what goes into our cleaning and laundry products to the way we package them, we’re changing it all, to give people high-performing, affordable products that are kinder to them and the planet.

Through Clean Future, we aim to replace 100% of the carbon derived from fossil fuels in our Home Care formulations with renewable or recycled carbon by 2030. Clean home. Clean planet. Clean Future.

Who You Are and What You’ll Do

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future!

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy. You’ll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

Who We Are Looking For

We are looking for a driven, proactive, creative and organized Brand Manager who will make this ideal future a reality for the business. The Brand Manager will be responsible for building stronger purpose-driven brand equity for our brands while impacting the overall Home & Hygiene category by designing the strategy of one of our critical Innovation Pillar. In this journey, the Brand Manager will have high exposure to key global brands and senior stakeholders and local markets to grow the brand.

Team Structure:

• Reporting to: Marketing Manager, Home & Hygiene MY

Key Responsibilities:

• Lead the development of the Brand Marketing Plan.

• Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.

• Lead in innovation, activation, advertising, and promotion for the deployment of a Brand Marketing Plan and budget.

• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.

• Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.

• Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

• Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

Key Stakeholders:

• Internal - Global Brand custodians, Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development, Trade Marketing, Local marketing expert team (Market Research, Digital)

• External - Customers, Creative and Media agencies, Regulatory authorities

Travel:

No travel is required.

What You Will Need to Success

• Bachelor’s Degree in Marketing or equivalent.

• Minimum of 5-7 years experience in brand/product management/marketing, preferably in the consumer goods industry. 

  • Proven track record of delivering topline and marketing KPIs (driving share and penetration).

  • Experience in managing agencies.

  • Experience in managing digital channels and programs: Digital demand creation and fulfilment.

• Proven experience in developing and implementing effective and integrated brand plans.

• You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.

• You embrace a high growth mindset with a strong love for consumers, shoppers and customers.

• You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

• You are knowledgeable in end-to-end marketing management, ability to understand the big picture and are comfortable with details and managing the operations.

• You are equipped with media-savvy, particularly in digital marketing and know-how.

• You are experienced in proven project and budget management.

• You are multitasking and enjoy working in a fast-paced environment.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.