Global Brand Manager – Dove Masterbrand Equity & Community (Mat cover) - 12 Month Secondment

Job Title: Global Brand Manager – Dove Masterbrand Equity & Community (12 month Maternity Cover)

Location: 100VE, London

ABOUT DOVE:

Dove is the largest brand in Unilever and in recent years has enjoyed spectacular rates growth. With a clear strategic vision, a strong innovation funnel and a unique POV on beauty, Dove is poised for even greater success.

The brand is loved by millions of consumers worldwide for both its products and its distinctive character, among this its commitment to Real Beauty. In 2004 Dove launched the Campaign for Real Beauty – a ground-breaking positioning within which has since inspired women globally. Dove’s unique identity and POV on beauty has inspired globally renowned campaigns and propelled the brand to its current iconic status. Dove’s purpose is supported by tangible Brand Do’s – from the Dove Self-Esteem Project that has reached 134M young people, to legislation change in the area of beauty diversity.

It’s an exciting time to be part of this hugely successful brand and to accelerate Dove’s growth as it continues to fly even higher around the world.

JOB PURPOSE:

In this role you will be leading brand equity and stewardship initiatives, that define how the brand shows through its key touchpoints, from social media, to more traditional comms, it’s tone or even the music that syncs with Dove. During this last year, Dove has gone through a thorough revamp of its identity, aligned to the vision to make every piece of the marketing mix a truly desirable brand that celebrates its distinctiveness and purpose as much as possible. This role will oversight the completion of this transformation, in exciting projects together with agency partners and experts to bring its unique DNA to life.

On top, you will also be part of the activities to move the Dove community to rally towards the activities of the brand, especially through its social channels. Dove works every year with thousands of women that share our values and purpose, and we have the vision to get them closer to the brand initiatives, and have a more long term relationship with them that make them part of the brand and its fan base.

You’ll work directly with the rest of Dove Masterbrand team and be regularly exposed to the Global Dove Masterbrand VP, as all brand identity work links with the rest of the brand and leaders. You will be a valuable member the dynamic, fast paced Dove Masterbrand team. Beyond Unilever, you will work daily with leading communication agencies and creatives and strategists from all over the world.

The Dove Masterbrand team currently is in process of appointing a new Director. At least while the position is vacant, you would have the support on your workplan of the senior Brand Manager in the team to bring you in the team and give you guidance to fulfil your goals.

RESPONSIBILITIES:

In this role you will:

• Lead the delivery of brand equity and identity work, from guidelines to best practices and strategic and inspirational thinking for all creative and Dove teams.
• Develop a strategy and plan to activate the dove external community, fanbase all over the world.
• Be part of the team to get the most of the new dove social channels, to make sure there is a consistency of content all over the world in dove social channels.
• Be part of the Dove Community building. Activating the Dove teams around the world to elevate the floor of the work and make the new vision of the brand land in market.
• Support the MB director on Masterbrand strategic workstreams including brand stewardship, insight generation, trend spotting.
• Inspire the Masterbrand team bringing outside in, either yourself or collaborating with agencies and collaborators. You bring culture trends and ideas that can be great nuggets for the brand to leverage.

ALL ABOUT YOU

• Experience in Crafting Brands: you thrive in crafting unmissable brands, from its branding, brand identity to communication.  You have an instinct for identifying great ways to celebrate the brand distinctive assets, to bring it up to date in the new social first world. You have good experience on working with big brands.
• Experience on launching complex, global initiatives. You are capable of orchestrating a team of Unilever and external partners to deliver on time, in full, initiatives in market. You have the drive to make things happen, flag roadblocks, manage stakeholders, convince and influence to get things done.
• Experience in working with Global Creative agencies: you have worked and partnered with creative and design agencies before, worked with planners on strategy, with creatives on giving sharp, actionable, and inspiring feedback. You can build relationships and trust, balancing the executional requirements of the brand, with the ability to let the creative process flow successfully.
• Experience in writing briefs, rooted in sharp consumer understanding: you understand what means to be single minded, clear, and sharp. You have instinct to drive agency to the right path. You have done this before and have a track record of crafting outstanding briefs.
• The ability to understand culture and “be in culture”: as our world moves so fast, so does culture, and it is the same for the continuous evolution of our Purpose work. Whilst our Purpose stays the same, we constantly discuss and work on the nuances, intersectionalities, and the way in which culture shifts. We expect you to have energy and enthusiasm in wanting to deep dive into this as a part of your daily job.
• Personal Mastery, Talent Catalyst, Consumer Love: all Standards of Leadership will play a role in this job, but these are the three that will make you the ideal candidate for this job.

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’ 

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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