Brand Manager

JOB PURPOSE

We are seeking a passionate and strategic Brand Manager to incorporate our marketing team in Cyprus. This role is responsible for developing, executing, and evaluating insight-driven brand plans that deliver both short-term results and long-term growth in market share and profitability. You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Consumer & Market Insights
  • Develop a deep understanding of category performance, consumer behavior, shopper insights, and retailer strategies.
  • Collaborate closely with CSP and external research partners to inform decision-making.
  • Identify gaps and improvement areas and translate them into results-driven actions.
• Strategic Planning & Execution
  • Contribute to the development and annual revision of the long-term category strategy.
  • Lead the Integrated Business Planning (IBP) process: conduct brand analysis, define strategic priorities and craft the annual marketing plan in alignment with business objectives.
• Brand Activation
  • Design and implement launch/relaunch plans.
  • Oversee media and promotional strategies, adapting to market dynamics and competitive landscape.
  • Coordinate thelocalization and local execution of regional/global initiatives (e.g., packaging, media), ensuring brand consistency across all touchpoints
• Performance Monitoring & Innovation
  • Track and evaluate the success of new product launches.
  • Identify and validate new business opportunities through market analysis and business case development.
• Cross-Functional Leadership
  • Act as a key liaison between marketing and other departments to ensure seamless execution.
  • Manage marketing budgets effectively and within agreed targets.
  • Develop and deliver marketing presentations that ensure clear communication, alignment, and effective information flow across internal and external stakeholders.

REQUIRED QUALIFICATIONS

• Minimum 2 years of experience in brand management or brand development.
• Proven experience in media planning (traditional and digital) and consumer activation.
• Fluent in Greek & English.
• High literacy in MS Office.
• Exceptional communication and stakeholder management skills.
• Strong business acumen and results-driven mindset in addition to the excellent analytical and strategic thinking capabilities.

PREFERRED QUALIFICATIONS

• Ability to balance long-term planning with day-to-day execution.
• Proactive market awareness and trend sensitivity.
• Action-oriented with a focus on turning insights into impactful initiatives.

ADDITIONAL INFORMATION

• Hybrid work and flexibility.
• ​Opportunities for the development and improvement of qualifications.
• Benefits: meal vouchers, private medical care, pension fund, annual bonus (which is performance-based and linked to the achievement of individual and company goals).
• Unilever store - Our products at attractive prices.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.