Liquid I.V. Australia Brand Manager

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Job Summary

We are looking for a Brand Manager – Liquid I.V.who will lead and execute the development and implementation of local brand plans in Australia to achieve long and short-term business goals.

Liquid I.V. is a functional hydration brand that has disrupted the market, launching in Australia in April 2024 and continuing to outpace category growth. Our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark. 

The Brand Manager is responsible for supporting the overall Brand Marketing function, overseeing day-to-day operations, key projects/workstreams and supporting in the development and execution of new product development and demand creation projects.

This role will be fluent in business performance, a functional hydration category expert, and be a highly organized steward of the Liquid I.V. brand. This position offers a great opportunity to demonstrate independent leadership and own deliverables. We’re looking for a candidate who can hit the ground running, demonstrate high levels of responsibility, ownership and desire to develop within the exciting and demanding world of functional hydration.

• Permanent full-time role with hybrid (WFH + Office days) working arrangements

• Office locations: Sydney CBD & North Rocks

• You will report to the Liquid I.V. Senior Brand Manager and work with a passionate and dynamic team in Sydney, and dock into the global Health & Wellbeing Business Unit.

Role responsibilities

• Ensure on-time, flawless execution of brand innovation and marketing programs optimizing communication and innovation mixes for the Australian market.

• Lead projects with a cross-functional team to deliver against growth and profitability objectives, with attention to detail and ability to manage stakeholder expectations.

• Manage the marketing budget, enabling the brand to get the most out of its resources and meet financial targets

• Manage the brand’s always-on social, influencer strategy and agency.

• Develop engaging and inspiring brand/sell in presentations for internal and external partners, including range reviews and innovation reviews.

• Engage with agency partners to create bold, disruptive, and unmissable integrated media plans and POS, making our brands stand out online and offline.

• Use data to inform, experiment, refine and drive brand performance.

What are we looking for

• Startup Mindset: Thrives in a fast-paced, start-up-to-scale-up environment. Ready to hit the ground running with agility, adaptability, and an entrepreneurial spirit.

• Creative and Innovative: Ability to think outside the box, push boundaries, and bring fresh, forward-thinking ideas to the LIV demand creation model.

• Collaborative Team Player: Comfortable working cross-functionally, building strong relationships with internal teams, agencies, and external partners.

• Adaptive and Flexible: Able to pivot quickly and embrace change. Comfortable managing multiple projects simultaneously in an evolving environment.

• Results-Oriented: Strong attention to detail with a focus on measurable outcomes. Demonstrated success in managing multiple projects and achieving set KPIs.

• Work Hard, Play Hard Mentality: Committed to excellence while maintaining a positive, fun, and energetic team dynamic.

• Digital Native: Deep understanding of culture, the social media landscape, influencer trends, and the digital tools needed to succeed.

Does this sound like You

• 5+ years marketing experience, preferably CPG.

• Very strong analytical skills

• Experience/ability leading cross-functional teams, agencies and media partners.

• Proven record of drive and initiative with outstanding interpersonal and communication skills 

• Ability to operate in a dynamic and ambiguous environment

What awaits you at Unilever?

The core of Unilever’s culture is captured as Human, Purposeful, Accountable. You will be joining a dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success.

This is your opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally. You will also benefit from amazing discounts on external company products, attractive employee referral reward program amongst other benefits.

This is a great opportunity to work within an iconic and global organization. We have gained our reputation as one of the world's most admired employers by providing an environment where individuals can achieve their goals, both professionally and personally.

Make no mistake we expect a lot from our people as they do of us. So, if you can rise to the challenge, don't waste any time - apply now!