Senior Brand Manager - Skip (H/F)

Job Title: SKIP Brand Manager Sr

Job Location: Rueil-Malmaison, France

Function: Marketing
Reports to : Brand & Category Leader Laundry

CONTEXT OF THE ROLE

With a turnover of more than 1.8 billion euros, the Fabric Cleaning market is one of the most developed and competitive FMCG markets.

Skip is a leading brand in the Fab Clean market in France, unmissable on each segment.

Skip aims to offer its consumers top efficiency in their daily usages, while respecting its impact on the environment. Skip has recently strengthened its market leadership by launching the first detergent specifically designed for short cycles, positioning Skip as the No. 1 in liquid segment.

With a strong presence in the media, Skip is also at the forefront of consumer expectations and is very active in innovative activities across multi-channel platforms, staying close to its target consumers.

MAIN RESPONSABILITIES

We are looking for a Laundry Brand Manager (on Skip Brand), to work on a key focus category, and will:

• Identify key growth opportunities by matching key consumers’ needs with P&L accretive mixes, to maintain brand leadership, in a growing and constantly evolving category with fierce competition

• Build a 3 year+ innovation and renovation roadmap

  • Work with the BG (Global) / BU (Regional) teams and network to defend primarily French market needs and get synergies across countries to leverage European mixes

  • Optimize portfolio assortment to maximize value while reducing overall portfolio complexity

  • Execute the plan through dedicated project teams and ensure its good in-market execution across the different business models

  • Elaborate with the brand experience and with trade teams the right launch plans and trade stories for innovations

• Fill-in the 5S funnel and execute the initiatives to maintain GM accretive mixes

• Track the market performances and P&L, and propose corrective actions

• Have to think “glocal”:

  • still focusing primarily on the strategy and implementation of the plan for France

  • and thus drive a global mindset

In the day-to-day your missions will be :

Monitoring Brand Performances

• Nielsen / Kantar performance analysis

• Forecast of future volumes

• Monitoring of the brand's budget

• Monitoring of the brand's cross-channel development (mobile, e-commerce, new channels)

Management / Editing of Media Plan

• Development of TV advertising in coordination with the Global teams

• Monitoring of CRM campaigns

• Elaboration of a media plan align with FR strategy in collaboration with media team & media agency

• Elaboration dedicated social & digital activations – in collaboration with the DCom Teams (digital, influencing, Tik Tok…)

Preparation of Innovation Plan

• Project management for 2/3 years with global marketing, R&D and supply chain teams

• Development of marketing mix

• Construction of business case – in collaboration with our Finance Business Partner

• Packaging artworks adaptation with design agencies

• Conducting consumer interviews

KEY COMPETENCIES

• Strategic thinkingto guide decisions.

• Business acumento understand market dynamics.

• Market performance and P&L understandingto evaluate profitability.

• Project managementto execute initiatives.

• Consumer focusto meet customer needs.

• Networking skillswith key stakeholders (trade, brand engagement, BG&BU teams, technical teams).

• Ability to defend one's point of viewto influence decisions.

• Agility and resiliencein a VUCA world to adapt to changes.

• Capability to see the big picturewhile managing execution details.

PROFILE

• Energetic and successfulto thrive in this role.

• Analyticalto make data-driven decisions.

• Flexibleto adapt to changes.

• Organized and strong executionto complete projects.

• Hard worker, deliverable-focusedto achieve goals.

• Autonomousto work independently.

• Team playerto contribute to collaborative success.

• Leadershipdemonstrated through effective management.

• French and English are mandatory

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