Gerente De Desenvolvimento De Marcas

If you are in the Unilever Ice Cream business or are considering working for the Unilever ice Cream business, you will work for the global, leading Ice Cream player with €8bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of the top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025. Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure.

We are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company.

We hope that you will want to build the new chapter of our Ice Cream history together with us.

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

Why this role matters: As the Marketing Manager for our ice cream tubs business, you will be responsible for leading the development and execution of marketing strategies that drive category growth, enhance brand equity, and deliver innovative products to the market. You will work closely with cross-functional teams, including R&D, sales, and supply chain, to ensure the successful launch and performance of our ice cream products.

Key Responsabilities:

• Category Management: Develop and implement category management strategies to maximize market share and profitability. Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.

• Innovation: Lead the innovation pipeline for the ice cream tubs category, from concept development to product launch. Collaborate with R&D to create new and exciting products that meet consumer needs and preferences.

• Strategic Planning: Develop and execute long-term strategic plans for the ice cream tubs business. Set clear objectives, KPIs, and performance metrics to achieve business goals.

• Brand Management: Enhance brand equity through effective marketing campaigns, packaging design, and promotional activities. Ensure consistent brand messaging across all touchpoints.

• Market Analysis: Conduct regular market analysis to monitor performance, identify trends, and make data-driven decisions. Provide insights and recommendations to senior management.

• Cross-functional Collaboration: Work closely with sales, supply chain, and finance teams to ensure alignment and successful execution of marketing initiatives. Foster a collaborative and innovative culture within the team.

• Budget Management: Manage the marketing budget for the ice cream tubs category. Ensure efficient allocation of resources to maximize ROI.

WHAT YOU NEED TO SUCCEED:

Experiences & Qualifications

• Undergraduated degree

• Advanced English / Native or Advancced Portuguese

• Strong understanding of category management, brand management, and product innovation.

• Excellent analytical skills with the ability to interpret market data and consumer insights.

• Strong leadership and project management skills.

• Excellent communication and interpersonal skills.

• Ability to work in a fast-paced, dynamic environment.

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.