Category Assistant Manager - Prestige

JOB TITLE: Category Assistant Manager - Prestige

LOCATION: Seoul, Korea

UNILEVER INTERNATIONAL IS...

(drum rolls) …. Unilever’s White Space Arm!

As the ninth global cluster, we work across the world to fill white spaces for Unilever.

We treat the business as our own.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

Game changing business

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:

1. We will be the fastest route-to-market globally;

2. We go where no (man, woman or distributor) has ever explored;

3. Impossible is an opinion, not a fact;

4. Speed is our currency;

5. When brands are built right, they can last a lifetime.

MAIN JOB PURPOSE

Prestige Category Assistant Manager will play a key and strategic role in leading the growths of brands under prestige business group which is newly launched in Korea.

This role reports to marketing category leader in Unilever Korea, and will require working effectively together with brand country lead, and cross functional teams. You will adhere to the original brand business philosophy and values and lead all aspects of brand marketing including strategic planning, landing innovations, brand implementation and executions.

Key brand for Prestige category in Korea is Dermalogica and there is possibilities of other global brands coming from global in future.

KEY RESPONSIBILITIES

• Develop Integrated Business Planning for mass premium skin care brand aligned with global strategy.

• Be category guardian for responsible brands to drive brand growth in right way

• Manage category issues and opportunities to derive category and brand growth

• Manage category portfolio and portfolio strategy

• Lead innovations through finding insights from market, consumer and customer

• Plan and execute integrated brand marketing plan and campaign

• Track the performance and analyse effectiveness / outcomes of activations

• Collaborate with agencies and cross functional teams to deliver on-time brand/product launch

• Report issues/problems and come up with solutions/recommendations to improve effectiveness based on performance monitoring

• Manage financial status (P&L/A&P etc) and understand drivers and identify issues, challenges and opportunities to deliver sustainable growth

QUALIFICATIONS:

• Bachelor's degree required

• Minimum 7 years of relevant marketing experience

• More than 3 years of marketing experience in FMCG

• Managerial and .com experience preferred

• Premium/Masstige brand experience preferred

• National retail marketing experience preferred

SKILLS

• Ability to handle multiple tasks under pressure and meet deadlines.

• Excellent management skills - Ability to interface with a wide range of individuals.

• Excellent problem-solving skills - Quickly identify and work through obstacles.

• Conceptual thinking - can integrate various sources of information into one coherent idea.

• Superior execution abilities - deliver what needs to be done to meet objectives, prioritizes and plans work actions, establishes, and meets goals and objectives.

• Innovative - Displays original thinking and creativity; meets challenges with resourcefulness and with positivity.

• Strategic thinker - Must be able to create and execute a strategy for accounts yet revise plans in mid- course if necessary.

• Pioneer mindset trying new things and discovering ways for relatively new business

• Fluency in Korean and English

KEY CONTACTS

Internal:

• Category Leader

• Channel & Customer Development team

• GTM-Finance team

• Formulation/RA/Package/Design teams

• Planning/Sourcing/QA teams

• Korea Marketing Manager

• Global Brand team

• Global Category team

External:

• Marketing agencies

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.