Assistant CSP Manager - Foods, SG

JOB TITLE: ASSISTANT CSP MANAGER - FOODS, SINGAPORE

FUNCTION: Customer Strategy & Planning

ABOUT UNILEVER

Be part of the world’s most successful, purpose-led business. Work with brands that are well- loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life- giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

PURPOSE OF THE ROLE

The Customer Strategy Planner plays a pivotal role in translating brand and category strategies into actionable commercial plans that drive mutual growth for the company and its customers. By leading the development of channel and customer-specific strategies, this role ensures the effective deployment of pricing, promotion, and assortment levers across the trade. Working cross-functionally with marketing, sales, and supply chain teams, the planner delivers data-driven insights, optimizes trade investments, and enables brilliant in-market execution. The role is central to aligning strategic intent with operational excellence, ensuring both brand equity and commercial performance are maximized.

KEY RESPONSIBILITIES

Deliver category & brand strategy for growth

• Translate category and brand strategies into actionable trade plans to drive mutual growth for company and customer.

• Lead the National Category Building Plan, trade reviews and promotion evaluations with key customers.

• Collaborate with Key Accounts to co-develop tailored promotions that align with marketing plans and enhance retailer commitment.

• Partner Brand Managers to assess category opportunities, analyze competitor / channel behavior and support annual planning and forecasting.

• Prepare and present category reviews; co-lead category management initiatives including thematic promotions and space / category optimization.

• Provide detailed analysis of actual sales vs. forecast and propose rolling plans by channel or channel to optimize results.

• Integrate shopper insights into visibility strategies and generate actionable deliverables with brand team.

Enable brilliant execution

• Ensure seamless implementation by aligning sales teams on marketing and trade initiatives

• Collaborate with Brand and Key Account Managers on pricing, forecasting, issuing of trade letters and premium sourcing.

• Support POSM development and implementation to enhance in-store execution

Supply Chain Management

• Lead volume projections for new product launches (NPD)

• Jointly responsible with supply chain for forecast accuracy and managing slow-moving / obsolete stock KPIs

CommercialManagement

• Track and manage channel investments and P&L, ensuring non-contractual spend remains within plan.

• Measure and review category performance by channel; support customer / category-specific management projects to meet strategic objectives.

Net Revenue Management

• Drive Net Revenue Strategy and capability building for revenue realization and maximization.

• Develop pack-price strategy recommendations, including elasticity analysis, competitive positioning and profitability assessment.

• Track Category Pack Price (PPP) by channel and evaluate pack size profitability and positioning for input into brand and category strategy

• Analyze historical promotions to guide trade promotion budget allocation by channel and category.

ESSENTIAL EXPERIENCE/SKILL/KNOWLEDGE

• Bachelor's Degree.

• 2-4 years relevant working experience in Customer Strategy & Planning, Trade Marketing in the FMCG industry.

• Experience in relevant field sales or trade marketing (spaceman) experience.

DESIRABLE EXPERIENCE/SKILL/KNOWLEDGE

• Strategic Commercial Planning: Strong ability to translate data and insights into actionable trade strategies that align with brand and category objectives.

• Cross-Functional Influence: Proven ability to influence and align stakeholders across marketing, sales, and supply chain to drive integrated execution.

• Analytical Thinking: Skilled in synthesizing multiple data sources (e.g., Nielsen, Kantar, internal sales data) to shape strategy and optimize trade investments.

• Executional Excellence: Demonstrated ability to drive operational follow-through, ensuring plans are implemented effectively in-market.

• Agility & Ownership: Self-starter with a strong sense of accountability and the ability to lead initiatives in a lean, fast-paced environment.

• Communication & Storytelling: Strong written and verbal communication skills, with the ability to present insights and strategies clearly and persuasively.

The roles of duties are not exhaustive and may change according to business requirements.

TO APPLY

Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available

Thank you for your interest and application.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.