Global B&W Digital Manager

Job Title: Global B&W Digital Manager

Location: Singapore, Unilever Campus

JOB PURPOSE

We are seeking a motivated and detail-oriented Global Social & AI Manager to champion social-first marketing and accelerate tech transformation across Beauty and Wellbeing. Combining brand storytelling, community leadership, data/AI fluency, and operational rigor at scale. This dynamic role will focus on harnessing the power of Gen AI and Agentic to reimagine how content and social first marketing are planned, executed, and optimized across the global business group. The ideal candidate will be deeply passionate about the rapidly evolving world of technology and its potential to revolutionize consumer marketing.

This position is your opportunity to be part of a transformative journey in the Beauty and Wellbeing space, supporting groundbreaking initiatives that redefine how we connect with consumers in the AI world.

You will work closely with cross-functional teams, global markets, and external partners to implement innovative tech solutions and ensure seamless execution of digital initiatives. This role reports to the Global Digital Director, based out of Singapore.

ALL ABOUT YOU
• Social-First Marketer: Proven experience leading multi-platform social media strategies with strong cultural and content creation expertise - social trends, and excel at crafting platform-specific, audience-first storytelling.
• AI Technology user and collaborator: Hands on experience with Generative AI tools (Agentic- an added advantage), in unlocking creativity, efficiency or content creation at scale.
• Experimental & Learning-Oriented Mindset: Strong bias toward experimentation, iteration, and continuous learning. Turns proof of concepts into practical use cases for scaling.
• Talent Catalyst: Experience working with stakeholders across marketing, technology, and operations, and with demonstrated ability to influence change across cross functional teams that do not report to you.
• High Ownership & Accountability: Self-starter mentality with a strong sense of ownership. A willingness to be accountable for outcomes, not just for activities/ideas.
• Systems Thinking and Scalability: Ability to think beyond single campaigns or tools to design scalable systems and have experience operationalizing new ways of working

• Curiosity and adaptability: Continuously exploring new technologies and approaches to drive better ways of working and results.

RESPONSIBILITIES
• Content Management: Collaborate with the Senior Global Digital Manager to adapt and scale content capabilities across markets, ensuring alignment with local marketing strategies and agile business requirements.
• Social-First Marketing Capabilities Building: Lead the design & POC execution of social-first content capabilities, ensuring platform-native storytelling, creative optimization, and consistency with the brand’s visual identity and tone of voice.
• Trendspotting & Audience-Centricity: Proactively identify emerging social trends, formats, and audience behaviors to inspire campaign ideas and content innovations that keep the brand relevant and culturally resonant.
• Tech & AI Integration Support: Work on integrating innovative tech solutions — including Generative AI and emerging Agentic AI applications — into the end-to-end content model to optimize workflows, accelerate creativity, and improve efficiency.
• Content Measurement: Track and analyze the performance of content (organic and paid), supporting continuous test-and-learn approaches to optimize growth.
• Project & Partner Management: Ensure smooth project delivery by managing timelines, stakeholder communication, and reporting across multiple workstreams.

KEY COMPETENCIES
• AI-Enabled Creativity: Inclination toward using Generative AI for ideation, content creation, and personalization, and openness to Agentic AI for automating marketing workflows and campaign optimization.
• Audience-First Thinking: Deep understanding of how to create content that resonates with diverse audiences by tapping into cultural conversations, platform behaviors, and community needs.
• Platform-Native Storytelling: Skilled at tailoring content across social platforms, ensuring optimized creative execution (short-form video, live formats, interactive content, etc.).
• Test-and-Learn Mindset: Comfortable experimenting with new content approaches, quickly analyzing performance, and iterating for growth.
• Trendspotting & Innovation: Ability to identify, evaluate, and adapt emerging social trends, formats, and platform features into actionable marketing opportunities.
• Creator & Influencer Collaboration: Experience partnering with creators and influencers to develop authentic, impactful campaigns that extend brand reach and relevance.
• Affinity with Beauty: A strong interest in Beauty and Wellbeing, with relevant experience being a plus.

REQUIREMENTS
Experience & Qualifications:
• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• At least 3 years of relevant experience in digital marketing, with proven experience in social-first content creation and campaign execution, content management and/or project management.
• Experience in a global/regional brand, tech company, or high-growth environment
• Demonstrated use of AI in marketing or content workflows
• Experience managing teams or agencies across regions

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.