Role Title: Consumer Market Insight (CMI) CD/Sales Senior Assistant Manager
Location: Bonifacio Stopover Corporate Center (Philippines)
Responsibilities:
- Identify the passion points and tensions of consumers vis-à-vis sustainable choices, with depth of understanding on what matters to them also in view of motivational/behavioral psychology
- Support the development of future-fit solutions in Lead Markets with real-time co-creation of relevant consumer cohorts with agile mindset
- Identify potential growth opportunities for SEA (especially with digital solutions, circular economy spaces and social media behaviours) and recommend actions to deliver them
- Influence strategy by turning complex questions into clear and concise actionable concepts, using a wide variety of data sources
- Types of strategic projects may include portfolio work; consumer benefit/motivation platforms (needs); co-creation with consumer cohorts; circular economy spaces.
- Lead and manage market insight agencies to deliver data analysis, insight, actionable recommendations, and storytelling for the programme
- Motivate and inspire the market insight agencies ensuring maximum value for the business about quality, timeliness, and service
- Anticipate needs and provide advice on the use/application of market information and its integration in the business including self-service by Marketing and CMI
- Provide actionable strategic insight to drive brilliant Digital Marketing for the IP1 concepts: brilliant consumer experience; data driven marketing; winning in ecommerce; new technology and experimentation
- • Lead consumer first ad hoc projects in this digital space to drive actions.
All About You:
- Experienced in retail audit, world panel background and shopper insights.
- Analytical skills – very strong analytical skills to leverage data into actionable insight Communication – strong written and verbal communication skills, with the ability to communicate effectively at all levels of the organisation
- Strategic Influencing – confidence to use sound logic and detailed analysis to influence direction in conversation with senior stakeholders.
- Thriving in ambiguity – most of the work done by this team will be up stream in nature, looking at novel opportunities or challenges and requires structuring a nebulous opportunity, building frameworks to address them.
- Organisation/Attention to Detail – outstanding organisational skills, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.
- Local mindset – genuine interest in learning about and understanding global, regional, and local markets and their consumers, shoppers, retailers, and competitive dynamics
- Externally focussed – obsessed by market, consumer and customer digital trends with an eye to convert them into tangible business opportunities.
- Team player – effective team working, providing support as and when needed, even when outside of job scope.
- Functional experience – typically marketers looking to build strategic/big picture skills have done well in this role, but the role is also ideal for a functional or strategy specialist looking to broaden their business knowledge and skills
- Agile Experience – all work will be done in a highly agile way – from how we set up the team, to our ways of working.
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.
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