Demand Creation Chef

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

This role is responsible for leading the demand creation of Unilever Food Solutions products. With an in depth understanding of the business strategy, the role will take a lead position to directly managed UFS Food Service operators by being the UFS representative to the industry. We increasingly see that our customers want help and inspiration in delivering against the commercial challenges that face the chef today. These range from managing costs, through compliance to government legislation, and deploying initiatives to meet the latest diner trends and insights, all while delivering nutritious food that tastes great. This role is therefore evolving to be closer to the operator and the sales team rather than a traditional culinary career.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Culinary thought leadership with a particular focus on the commercial benefit that UFS can deliver either directly or indirectly via our product or value-added services to operators. This will be across key areas such as Food Service Operators, Food Service RTMs i.e., C&C and Wholesalers, Chef’s knowledge exchange and other industry forums

• Build, maintain and utilize a broad food service industry network

• Develop and create world class solution by working closely with key customers and develop solutions (product or service) that add commercial benefit to our key customers. These solutions will be simple and evidenced as effective:

  • Brilliant Sampling Execution and cooking demo via dish concept solution, product usage application and cooking demo

  • Effectively communicate commercial benefit of UFS product i.e. cost benefit, efficiency and additional profit

  • Present with confidence, enthusiasm, deep knowledge and passion, while communicating the commercial rationale of UFS products and services.

  • Responsible to create higher demand and ensure 100% acceptance rate onUFS product, dish concept and solutions presented to operator

  • Present automated conversion link, for Distributor Sales Representative for Distributor Trade / Route to Market processing

Culinary leadership & strategic alignment:

• Fully understand and align to business strategy, along with developing the complimentary culinary strategy that will enable the sales team to meet area / regional target i.e. Turnover, Reach and Penetration Target and Go To Market KPIs etc.

• 100% Feet on Street, responsible for creating demand through On Time In Full implementation of product sampling, relevant ideation session and training program that empowers and stretches the UFS Operators. This will incorporate chef skills, selling skills, presentation and commercial acumen skills enabling UFS operator improve their efficiency and profitability

• Ensure deep understanding of the challenges/pain point that our customers face in their kitchens/operations

• Increase penetration; introduce, improve, and grow usage of UFS SKU per operator, increasing sales orders and demand creation to conversion to usage of UFS ingredients

• Add value to UFS and our customers by bringing the commercial angle to the industry enabling Chefs to be free to love what they do

Administration:

• Proper investment management

• Manage spend to agreed budgets.

• OTIF submission of reports and 100% utilization of CRM Tools. 

• Manage the data/recipes for UFS website, CRM Tools, Recipe Library

• Support recipe development for selling stories

Business Partnering:

Ensure KPIs are met and participate in idea generation and execution through sales team

Experiences & Qualifications

Essential:

• Chef de Partie with working experience in the same position

• Fresh graduates are also welcome

• Education to degree level in Culinary Institute

• Strong Business Acumen (ability to cost ingredients and menus)

Desirable:

• Passion for Food and the OOH industry

• Industry knowledge for Trade Customers

Skills

• Knowledge of food and industry trends

• Intellectually strong and able to apply strategic thinking to business scenarios.

• Ability to work both independently and as a team member.

• Good communication and 'people skills'.

• A demonstrable customer focused attitude.

  • Resilience and tenacity

  • Strong organizational skills

  • Strong IT skills, particularly in MS Office suite , but also able to demonstrate an ability to understand and utilize other systems i.e. UFS websites, other recipe sites, buying sites etc.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better

ARE YOU INTERESTED?

Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.