Role Title: Nutrition Philippines Performance Management Lead (Fixed Term Contract)
Function: Nutrition
Scope: Philippines
Location: BGC
Terms & Conditions: Fixed Term Contract for 6 months
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
We are seeking a highly skilled and analytical Performance Management Lead to join our Customer Strategy & Planning team. The Performance Management Lead will mainly be responsible for driving Net Revenue Management (NRM), 5S (Sort, Set in order, Shine, Standardize, Sustain), and Post Launch Evaluations (PLEs). This role requires a strategic thinker with strong business finance acumen that will enable the team to optimize trade spend and ensure the efficiency of trade marketing initiatives.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Net Revenue Management (NRM):
- Drive Unilever’s Category Net Revenue realization through defining holistic Net Revenue Strategies and seeing them through to execution into the Marketing functions and wider commercial business.
- Ensure appropriate NRM tools are used to generate relevant fact-based output insights, which are used to drive better commercial decision-making.
- Incorporate decisions in all Marketing and Customer plans, ensuring they are executed, measured, and evaluated to create a virtuous cycle of net revenue improvement.
- Provide direction on the preparation of brand planning events (NPD/relaunch, pricing, promotion) by incorporating all the key NRM Levers (brand portfolio pricing, pack and price architecture, drive mix at pack and SKUs level and promotion).
- Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.
Pack-Price Architecture:
Lead the Pack-Price strategy recommendations.
- Ensure the Core of the Core is ‘alive’ and support a ‘winning portfolio’ SKU range.
- Reassure Marketing team performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
- Support Marketing team to track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.
Trade Promotions:
- Reassure the promotion strategy is annually defined at category/brand/channel/key customer level incorporating Brand Strategy and planned Promotion Budget.
- Improve the effectiveness of trade promotional activities and investments.
- Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.
Post Launch Evaluations (PLEs):
- Conduct thorough evaluations of trade marketing initiatives post-launch.
- Measure the effectiveness of campaigns and promotions, providing insights and recommendations for future activities.
- Develop and implement a framework for PLEs to ensure learnings are captured and applied to subsequent initiatives.
- Data Analysis: Utilize data analytics to provide actionable insights into trade marketing performance. Monitor key performance indicators (KPIs) and generate reports to inform decision-making.
- Collaboration: Work closely with cross-functional teams, including sales, finance, and supply chain, to align trade marketing strategies with overall business objectives.
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.
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