The key role of the CTI Team is to act as the main link between consumers and the products they use by specifically providing consumer and technical insights that lead to growth opportunities, and to ensure that the portfolio delivers superior products, stories and experiences for Unilever’s Personal Care brands.
Main Job Purpose
The key job role is to lead the delivery of consumer and technical insights as well as superior product claims and stories for Unilever’s Personal Care brands for the SEA Business Unit.
- Deliver relevant technical insights by leveraging product, consumer, and market data or information, and translating them into opportunities to drive competitive growth
- Execute the claims programme by co-generating claims with the project team, collaborating with local country partners for holistic claims feedback and risk assessment, and ensuring robust support to land superior claims and stories in the markets
Main Accountabilities
- Act as the key point of contact in SEA on technical insights, claims, product stories, and activations for the Category, Markets, Legal and Regulatory
- Act as a core member of the different Project Teams and serve as the workstream lead for the consumer technical insights and claims work plan ensuring functional excellence and OTIF delivery throughout the project life
- Collaborate closely with the Project Leader, and Technical Project Leader (TPL) in defining the claims roadmap for Personal Care Brands in SEA
- Work in partnership with the Category CTI Team ensuring that the country and business unit needs are captured within the consumer and claims testing plan especially for Global roll-outs of innovations and projects in SEA
- Lead claims risk assessment of complex projects by gathering cross-functional (Legal, Regulatory) and country inputs. Ensure that all project risks relevant to consumer insights and claims are captured and highlighted within the project team as well as provide recommendations on how to mitigate these risks, provide alternative claims articulation, and deliver or simplify the support data required
- Work closely with countries to ensure all claim support is robust and reliable so that claims and assets can be deployed successfully, ensuring approval where necessary with local authorities
- Lead the end-to-end OTIF delivery of all agreed technical, consumer, and even clinical tests for innovation and non-innovation projects
- Present claim support rationales and methodologies to country teams, ensuring that the support is clearly understood. Where appropriate, resolve conflicts ensuring that R&D teams have one aligned point of view
- Employ deep understanding of the category, product technology, consumer, market, trends, and even competition to generate insights and opportunities into product innovation, communications, claims, demos, and product stories
- Work closely with CMI on any strategic consumer understanding work identified for Personal Care brands
- Explore new cost-efficient partners, techniques, and methodologies for product, consumer and claims testing, support data and insight generation
Experience
Education: Degree in Sciences or Social Sciences or equivalent experiences in appropriate field
Relevant Experiences:
- Claims and demo development and support
- Consumer and product testing
- Consumer insight generation
- Working with portfolio of medium to large projects
- Project Management & Technical Project Leadership
- Presentation and storytelling skills
- Business partnering and stakeholder management
- Connecting with Science and Technology Teams
- Collaborating with 3P partners and suppliers
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.
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