ABM Wall’s Masterbrand

Unilever is currently hiring for ABM Wall’s Masterbrand based in Grha Unilever, HO 

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

As the market leader in Ice Cream market, Wall’s has been spreading happiness to Indonesians by providing delicious Ice Cream in different formats and flavours. Wall’s Masterbrand, is the guardian of the brands including a few strong brands, such as Feast, Populaire and some other exciting innovations, namely Feast Pop, Walls Cookies& Cream and Walls Oreo, contributes to 40% to Total Wall’s and is the backbone and growth engine of Ice Cream Indonesia.

In response to the rise of competitors, Wall’s Masterbrand is here to keep defending the leadership of the brands through purposeful and meaningful brand. Gaining the trust of our brands and building the habit of eating ice cream for Indonesian through breakthrough MDM strategy are the main objective  for 2025. Hence, if you are a passionate marketeerswhose willing to spread happiness across Indonesia, then this position is just for you!

Main Responsibilities

• Understand the Ice Cream competitive landscape and assist in building the brand MDM strategy, as the growth driver of Wall’s

• Act as the guardian of the brand through Brand Guidelines implementation in both ATL & BTL 

• Lead Wall’s IDN social media strategy and executions 

• Lead Campaign Development and Executions for Wall’s Masterbrand Campaigns 

• Lead OTIF NPD deployments as the key to Portfolio Transformation.

• Understand the Ice Cream competitive landscape and assist in building the brand strategy, as the growth driver of Wall’s

• Lead Wall’s Brand power Performance by strengthening MDS Pillar

• Ensure an efficient product mix for CD distribution

• Collaborate with cross functions (especially CCD and OOH team) in activating OOH channel to keep building the habit of eating ice cream.

• Align with Regional & Global Team to drive innovations and communication strategy

Candidate Criteria

Experience & Qualification

RELEVEANT EXPERIENCE:

• 3-4 years’ experience in Brand Marketing (4-5 years overall).

• Hunger to learn & succeed

• High growth mindset 

Skill

BUSINESS SKILLS:

• Good business acumen with end-to-end understanding to P&L and operations

• Driven team player with passion for growth

• Strategic Influencing with cross functional teams

• Excellent project management skills for managing complex networks (local and import products)

PERSONAL SKILLS:

• Love for Consumers and Shoppers

• High degree of accountability & responsibility

• Move fast with Agility

• Good communications and able to collaborate with cross functions 

• Creative and love to think outside the boxresulting unmissable communications and innovation 

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.