Tea Brand Lead

Unilever is currently hiring for Tea Brand Lead

Location: Grha Unilever, Indonesia

As Brand Lead for SariWangi, you will shape the future of one of Indonesia’s most iconic and loved tea brands. You’ll own the brand agenda end‑to‑end—setting strategy, driving innovation, and delivering flawless execution—to delight Indonesian households while accelerating sustainable growth.

Working closely with cross‑functional teams and leading creative and media agency partners, you’ll bring powerful consumer‑led ideas to life and drive strong commercial results, grounded in deep insight and disciplined P&L thinking.

What You’ll Do

• Define and deliver ambitious brand and media strategies to unlock penetration and brand equity growth

• Lead the Innovation & Renovation (I&R) pipeline, ensuring on‑time, impactful launches that consumers love

• Orchestrate integrated campaigns across TV, digital, social, and shopper channels

• Own key P&L levers—pricing, mix, and A&M investment—using a test‑and‑learn mindset

• Inspire, coach, and develop junior marketers while collaborating seamlessly with Sales, Supply Chain, Finance, and R&D

What You’ll Need

• 5–7 years of FMCG brand management experience (tea or beverages strongly preferred)

• Strong digital, social, and e‑commerce marketing capabilities, with confidence using data and analytics

• Proven experience leading innovation and end‑to‑end campaigns

• Solid financial acumen and ability to lead agencies effectively

• Fluency in Bahasa Indonesia and English

What You’ll Get

This role is part of the transfer of SariWangi talent from Unilever to Savoria Group following the brand’s acquisition. Savoria is committed to preserving SariWangi’s rich heritage while accelerating growth through innovation, digital marketing, and deep consumer love.

This is a rare opportunity to:

• Lead a beloved national icon into its next chapter

• Have real end‑to‑end ownership with visible impact

• Build your career in a fast‑growing Indonesian FMCG group with a continuously expanding food & beverage portfolio

Leadership Expectations (SPEL)

As a Brand Lead, you are expected to consistently demonstrate Unilever’s Standards of Leadership:

• Personal Mastery – Self‑aware, resilient, and committed to continuous learning

• Passion for High Performance – Strong drive for results and accountability

• Purpose & Service – Act with integrity and serve the greater good

• Consumer Love – Deep empathy and obsession with delighting consumers

• Business Acumen – Strategic thinker with strong commercial judgement