Skin Cleansing Engagement Lead

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  Do you have a proven track record in leveraging data and turning it into innovative media strategies? Are you results-focused and possess an entrepreneurial self-starter mindset? Do you have well-developed interpersonal skills that have ambitions of creating a best-in-class scalable solutions for Unilever Canada's brands? If so, this could be the right position for you.

We are hiring a Skin Cleansing Engagement Lead to be an integral part of the Unilever Canada Personal Care team. We are building a true E2R demand creation engine – to empower our marketeers to do what they do best and to set us up to win today and into the future. You will be embedded as a critical team member into the day-to-day operations of Unilever Canada's Brand and Media teams supporting some of Canada's most loved brands including Dove.

KEY RESPONSIBILITIES

This role will report to the Skin Cleansing Category Lead but will also work directly with the Personal Care Canada Director as well as the Canadian + North American Media Teams.

A transformation is taking place within Marketing + Media as the evolution of traditional marketing to social-first demand generation takes place. To accelerate our social first journey at an exponential pace we are looking for the best talent - a media-savvy, digital native with experience in content + media optimization who has a passion for all things digital. Someone who is not afraid to break convention to be a change catalyst within our business. This role will be central to the PC Team helping to evolve our Engagement and Demand Generation capabilities in the rapidly evolving media landscape.

As Engagement Lead, you will play a key role in performance monitoring and dynamic content optimization across all Skin Cleansing campaigns. In this role you will:

• Quarterback the development and implementation of PC Canada’s social-first demand generation process. This role will be responsible for setting up the social first demand generation engine in 2025 (including working with and onboarding new agencies and processes) and scaling the approach into 2026 to focus on optimising the output to maximise media ROI.
• Leverage audience, media, and cultural insights to learn and dynamically make our marketing more effective.
• Planning data-led, social-first campaigns, owning the process of implementation and optimization. Analyze RROI performance metrics and lead dynamic contention optimization of modular content.
• Lead groundbreaking innovation launches in Canada with insights embedded in culture including partnerships and collaborations on existing brands
• Drive earned for Skin cleansing via optimising PR strategies with the brand team as well as PR and media agencies; lean into agile marketing to drive talkability and relevance of our SCL brands.

REQUIRED QUALIFICATIONS

• A strong understanding & appreciation for relevant consumer & cultural trends especially on digital and social media channels. Keeping a pulse on the ever-evolving media landscape to get ahead of the curve.
• Ability to develop and accelerate social first deployment capabilities with internal stakeholders and external agencies. Use data to inform, experiment, refine and drive social first marketing.
• Work closely with US brand partners to understand last 2 years’ journey on social first, optimizing Canadian ways of working with social agencies be it modular creative development, measurement framework with media agencies and converting learnings into actionable insights into brand plans.
• Actively track social media and cultural trends in Canada with the help of CMI, agencies and global trends. Educate brand leads on the same and help translate that into contextual and/or agile marketing campaigns in real time with speed and agility

• Ability to think big - building a business from scratch, crafting best-in-class media strategies, and managing a large portfolio. AND small - data is your best friend and you're close to the numbers (this allows you to pivot your strategy and give love to the business where needed)
• You're a pioneer - you know there's a lot of unknown in this space, and you're okay with that. You embrace the new and explore new spaces with excitement and bring others along.
• This role involves close work with the marketing teams plus our media agency. There is extensive cross-functional work with a wide range of stakeholders. This role does not have any direct reports: rather, it requires one to manage a large external agency team and to collaborate effectively with a wide range of colleagues. A part of the role is also to share learning that will increase marketers’ capabilities in the changing environment specific to media best practices for the business.

PREFERRED QUALIFICATIONS

• 5 years relevant marketing / media experience in CPG industry
• A self-starter with excellent bias for action, who proactively loves brands and marketing and is keen on learning and deploying new marketing ways
• Solid experience leading Social Media channels, Digital Marketing and/or e-commerce preferred 
• Prior experience in Canadian market preferred
• Prior knowledge of the Skin Cleansing category is a plus.  
• Media Strategy and Planning, Digital Commerce, Budget Management, Strategic Partnerships, Digital Curiosity, Media targeting, buying and testing, Agency Partnerships, Digital Accessibility, Consumer Insight, Content Optimization, Media performance monitoring

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.