Area Sales Executive - Ice Cream (North Region)

Job Title: Area Sales Executive - Ice Cream (North Region)

Working Location: Thailand

Main Responsibilities:

Sales Strategy and Planning: 

• Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area.

• Conduct market research and analysis to identify market opportunities, trends, and potential threats.

Business Development:

• Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel.

• Establish and maintain strong relationships with key decision-makers at existing and potential accounts.

Distribution and Retail Visibility:

• Ensure smooth and efficient distribution of products to modern trade outlets within the assigned area.

• Work closely with the marketing team to optimize product placement and visibility in-store.

Promotions and Merchandising:

• Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility.

• Monitor merchandising standards to ensure compliance and maximum impact at the point of sale.

Cross-functional Collaboration:

• Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field. A Master's degree is a plus.

• Proven 1 year of experience as an Area Sales Manager or a similar role in the FMCG or consumer goods industry.

• Strong understanding of the local modern trade market and retail dynamics.

• Excellent leadership, communication, and negotiation skills.

• Demonstrated ability to achieve sales targets and drive results in a competitive market.

• Willingness to travel within the assigned area as required.