BG B&W Vaseline CMI Lead

Job Title: BG B&W Vaseline CMI Lead

Location: Thailand

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

About the Role

This is a key category & brand CMI role for strategic insight partnership on Vaseline, B&W biggest Skin brand, with a global scope (excluding US).

As the Vaseline CMI lead, this role provides critical strategic guidance, performance management, growth-focused innovation crafting, and communication development for Vaseline in Skin Care (Hand and Body, Lip, Face, PJ).  Vaseline is a team that highly values, trusts and seeks out the unique expertise CMI offers.

The role requires considerable influence in driving the Vaseline business to reach their ambition with relevance and superiority to consumers and customers.

We are looking for people who are future fit, excel in digital marketing and channels of the future, and have a strong balance of intellectual and emotional quotient.  You will have proven leadership skills, strong strategic rigour, be comfortable pushing back and managing senior stakeholders, proven experience in collaboration and knowing when (and who) to pull in different expertise, strong background in driving innovation and brand communication development, meanwhile experience in analysing the market, be able to decipher multiple information sources into a succinct story and point of view.

You would be partnering a leadership Team including GBVP and a couple of directors and managers based in cross globe, of course as well as global cross functional leadership team and the CMI community.

Job Purpose

• You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. 
• You will play a key role in shaping the Vaseline strategy, portfolio, driving innovation and communication development and showing the Business key growth opportunities.
• We are looking for people who are future fit, excel in innovation and communication design in a digital marketing and channels world, and have a strong balance of both intellectual and emotional quotient. 
• You will have proven leadership skills, strong strategic rigour, be comfortable pushing back and managing senior stakeholders, proven experience in collaboration and knowing when (and who) to pull in different expertise, strong background in driving innovation and brand communication development. The role demands consumer & trend intimacy Beauty markets, and experience in analysing the market, and ability to decipher multiple information, data and insights sources into a succinct storyline and point of view.

Main Responsibilities

The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer & customer. You need to be able to anticipate business partner needs before they know they need them, and set the consumer relevant growth agenda into motion and action to outcomes.

• Future facing Innovation & Brand Strategy
• Setting the long & short term growth agenda, identifying trends & growth spots, future proofing the portfolio for the brand.
• An intimate understanding of business performance, priorities and cross functional needs
• Briefing, managing, and landing innovation and communication projects with the support from direct reports
• Coach young talent, agencies & peers with significant and collaboration within B&W CMI community
• Staying abreast with consumer trends
• Leverage all insights sources and methodologies at our fingertips/ bringing the right mix together to land clear and concise story that ultimately drives business action
• Managing CMI budgets
• Managing relationships across other CMI teams, agency partners, CTI, cross functional teams

Candidate Criteria

What You Will Need To Succeed:

• Being both a data and deep insights driven, full funnel CMI partner, rapidly experimenting & engaging
• Working end to end to fuel insights across all brand positioning and health, architecture, mix development and brand engagement to deliver the brand’s objectives and key results
• Be a growth catalyst, challenger and enabler for Vaseline, Skincare and Beauty & Wellbeing  business by being on the pulse of shifting consumer & customer needs, trends, inspiration and opportunities for growth
• Driving a virtuous cycle of insights and an independent, rigorous and deeply insightful point of view from performance tracking to sharpen brand and R&D jobs to be done, spearheading Beauty & Wellbeing’s Golden Triangle of CMI, Marketing and R&D

About You

You are:

• An experienced brand crafter, passionate about spotting& bringing real insights to outcome value
• You bring the outside-in & future forward, via trends & inspiration, market and competitive understanding
• You have innovation experience, master the Innoflex process; and know the principles of growth hacking and performance marketing and core tenants, even if not formally trained
• You bring a passion for content, media and channel insights
• You are a powerhouse of cultural & creative insights in local contexts
• You have a passion for the digital world/ are digital native, digital marketing best practices and its implications for brands/ business from digital content to influencer marketing to eComm innovation
• You drive social & channel first thinking from brand positioning to mix and communication development, content, architectures, assortments and pricing
• You have an eye for design and a passion for beauty
• You are able to use & connect multi source data and insights to drive simple and compelling stories, but are not afraid to share your opinion based on experience, learning & inspiration
• You are at ease with presenting to senior level execs
• You are well versed with all market research techniques and methodologies including analytics and modelling,  with ability to challenge rigour, fit for purpose and create and adapt approaches and methods

It’s likely that:

• You have 12+ years of CMI research experience
• You have some global experience/exposure
• You have experience of end to end insights from strategy to design to execution and operational excellence
• You have had global and south east asian research experience, preferably in the beauty and / or skin care sectors

You’re not:

• Of fixed mindset. This role needs to fuel growth for an amazing brand, and the job-holder will be flexible, creative, and agile
• Flustered with juggling many things; and are able to use judgement for effective prioritization
• Wedded to linear and fixed brand /people partnering, status, hierarchies, ‘size’ domains of teams, direct reports, budgets, etc. You will flow to work where the growth is and find resourcefulness within us
• Afraid to fail fast and learn from experience; instead, you believe coding best practices for future initiatives
• Someone who only answers to briefs. You initiate and co-create briefs, interrogate briefs. You go beyond briefs in response to a business question to spot opportunities/challenges independently 
• Someone who waits for testing results/research outcomes to input into the development process. You voice your opinions and influence in time for action
• Someone who’s afraid to call a spade a spade and make tough decisions, even when unpleasant or unpopular

Experiences & Qualifications

Key Leadership Qualities

• Growth mind-set, Proactiveness and agility
• Discernment to focus on what matters the most
• Caring for your business, your brands, your wider business & CMI teams
• Business performance driven with acumen
• Strong ability to challenge established norms in a constructive way and drive change.
• Strong ability to influence & manage a large and complex set of stakeholders & drive things happen.
• Solid experience of working effectively in cross functional teams and with different culture background

Professional skills and experience

• Consumer and competitive future setting obsession
• External market orientation
• Experience in marketing or market research driving holistic category/brand growth.
• Strong experience in brand strategy crafting, mix crafting including innovations and communication development is a must.
• Mastering qualitative & quantitative research techniques, with experience in-market data analysis, and turn complex to simple and understandable for non-tech audience.
• Early adopter of digital, AI tools and willing to experiment without compromising in the delivery of superior, delightful mixes .
• Excellent engagement, presentation, and communication skills.

Required demonstrable Personality

• Professional, fact-based rather than fact-filled
• Curiosity and strong strategic thinking
• Truth sayer
• A positive attitude and can-do outlook, self-motivated
• Agile, dare to challenge tradition.

Leadership

• You are an inclusive motivator of people. Your working teams deliver with real passion, growing and learning from each other whilst delivering quick wins. 
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed. 
• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Additional Information

1.  Relocation Clause: N/A

2.  Work location: Hybrid

Are you interested?

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Phornkamon "Por" Chantawarang at Phornkamon.Chantawarang@unilever.com.

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.