Job Title: Senior Social and Influencer Executive - Ponds (Brand Building)
Work Location: Mumbai HO
Function/BU: Beauty & Wellbeing, Marketing
Role Description:
Building Pond’s as a social first Masterbrand through Platform and Pulse:
- Campaign ideation & execution to bring alive Brand BCI through the lens of science and expertise- ideate long-term IPs for social
- Ownership of brand’s social presence: Craft and execute always-on campaign-led social content strategies. Develop an ownable visual playbook for each platform segment.
- Design full-funnel influencer programs - build brand relationships, identify and activate topical and trending formats. Identify and leverage relevant consumer cohorts on socials to meaningfully embed the brand in social and culture.
- Ownership of key KPIs such as reach, engagement, and earned media to move up the brand’s BESS score.
- Work with stakeholders- agencies, creatives, brand teams to bring alive the brand strategy on social.
Key Skills:
Social first creative thinking, Influencer marketing experience, content strategy and planning, Owner mindset, Cross-functional Collaboration, and most importantly, Consumer obsession.
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