Fabric Cleaning Marketing Lead (Home Care Vietnam)

Report to:  Home Care Vietnam Lead
Job Description
Brand, Portfolio & Innovation for Unilever

• Works withglobalto lead mid-to-long term portfolio strategy and localize mix development forportfolio of Fabric Cleaning.

• Ensures game-changing and insight-led innovations and brand campaigns are brought to life to drive business growth, increase penetration, and market leadership.

• Walksthe talk on brand purpose.

• Ensures profitable, robust funnel sufficiency to fuel growth.

Integrated Business Plans (IBP)

• Responsible for the IBP process of Fabric Cleaning and ensures integrated annual plans that deliver on growth and financial ambitions.

• Sets clear prioritization and resourcing for strategic priorities -- including Brand building, product innovation, market development.

• Leads the team to strong integrated online & offline execution,monitoringand optimization of plans.

• Strong monitoring of results, with clear prioritization and choices (START, STOP,PIVOT)  forall initiatives

Team Leadership

• Coaches,developsand motivates a team of appx 10 marketing people. From apprentices to experienced employees.

• Change management: Develops a culture of consumer-centricity, with data and insight as the foundation for successful marketing strategy and execution.

• Strategically influences other global and local multi-functional teams to land aligned plans.

• Coaches and develops the team to drive actions with clarity,speedand agility.

• Talent development and succession planning

Business Partnering

• Partners with Customer Strategy & Planning, Finance Leadership, Supply Chain and R&D teams to achieve sustained,long-termand profitable growth.

Job Requirements:

• 15+ years’ experience in marketing roles, with strong experience in country roles isa must. Brand development experience, costmanagementand sales experienceisa plus.

• Experience in leadingtotalcategory in a big market.

• Track recordof success and category management under difficult market and competition circumstances.

• Strong business acumen with P&L management experience

• Visionary, experience in crafting long term strategic direction of category and the action plans in achieving the ambition.

• Positive, assertive yet empathetic leadership

• Good learning agility, agile and open personality

• Strong ability to communicate in English isa must.

• Passion for building a high-performing Marketing team and nurturing talent.

• Strong change management and stakeholder influencing skills in a complex and matrix organization – able to effectively communicate with customers, cross-functional teams, leadership teams, local and regional/ global teams.