Personal Care Analytics CMI Manager

ROLE TITLE: Personal Care Social First CMI Manager –WL2A

LOCATION: London, Blackfriars

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to Brighten Everyday Life, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

ABOUT THE ROLE:

PC Social First CMI Manager would have an exciting role in enabling growth of the personal care business by bringing insights through analytics, market insights and social intelligence. It is a future fit role as it enables the candidate to build skills that would be required in the future.

This is a leadership role where the chosen candidate would have a direct team and would be responsible for getting the work delivered by the team and in grooming the team.

The candidate will be part of the Global personal care insights and analytics team focusing on all PC categories and will be responsible for analyzing a wide range of data to help inform marketing, brand, and business strategies. They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on social first projects, whilst working alongside specialist external analysts where required. As such they need to be comfortable working on their own analytics projects and be able to work with specialist experts on larger, more complex briefs.

RESPONSIBILITIES:

Primary Responsibilities

• Understanding of social intelligence/listening and the technicalities of how the analysis is done

• Train, engage and cascade solutions and methodologies to brand teams, senior stakeholders, other cross functional teams

• Comfortable in presenting, holding attention & answering large set of audiences

• Able to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output), these briefs could be social first or broader in nature covering key tenants of PC priorities

• Understand strategic priorities & key metrics to be able to marry the insights across different sources

• Self-starter on complex briefs & unstructured questions, giving the solution a structure, a story & applying business & tool acumen to deliver to these briefs

• Manage a team of 2-3 WL1s and ensure delivery and impact

• Manage agency relationship

• Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social and business data

• Building and testing social queries on in-house social and search data tools

• Building and maintaining dashboards for internal customers using internal visualization tools

• Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications, and new product development

• Synthesizing data and analysis into impactful, action-orientated reports for internal stakeholders

• Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style

• Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects

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Secondary Responsibilities

• Able to navigate challenges coming from stakeholders and limitations of new methodologies

• Actively scout new solutions and pilot different methodologies to adapt to agile ways of working with new agency partners & solutions aligned with our business priorities

KEY SKILLS AND EXPERIENCE REQUIRED:

Primary Traits (required)

• Experience in analytical role, storytelling and providing insight and recommendation based on analysis

• Experience in social listening

• Some data modelling or query building experience

• Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging

• Experience in presenting to senior & large set of audiences, building partnerships & relationships within the business

Secondary Traits (nice to have)

• Experience of understanding business questions and writing appropriate briefs

• Experience briefing technical teams and being able to translate business objectives into analytical hypotheses

• Passion for the digital world and its implications for business

• Passion & understanding of the social first world

INTERFACES:

The role will have global scope and deal with Personal Care

• The job holder will have an interface with the PC CMI Directors and the immediate team

• The job holder will have to work with other Insights Managers , directors and senior brand VPs

• The job holder will have to work with brand managers, other CMI teams within PC & GMO